Affiliate Interviews

After nearly two decades in the industry, Sebastiaan has realized it takes a lot of effort to be better than the competition.

Isaiah explains that his key to success has been understanding the sports betting market and keeping his site's budget stable.

Chris talks about learning early on that you cannot stress about things you cannot control.

Dave explains how player safety and responsible gambling are at the forefront of what he does.

Darren launched his first affiliate website back in 2011 with content about his own experiences and opinions on the latest slots.
Topic: Poker

This affiliate brings players into the fold with the help of a moustache-twirling Victorian persona, putting an emphasis on branding and uniqueness.

This affiliate moved from IT into affiliation after creating a forum specializing in sports betting in Portugal and Brazil.
Topic: Sportsbook
Hometown and Living In: Lisbon, Portugal

From Asia to European countries and beyond, this affiliate has seen success in sports betting.
Topic: Sportsbook

A focus on live casinos and their potential as well as an eye for spotting trends has paid off for this affiliate.

This affiliate got his start in domaining, and self-educated his way into the iGaming sphere.
Topic: Sportsbook
Hometown: Erevan, Armenia Living In: Barcelona, Spain

Atanas dishes on the Bulgarian iGaming market and why he doesn't worry about the volatility of sports betting.
Topic: Sportsbook
Hometown and Living In: Plovdiv, Bulgaria

This affiliate's niche just happens to be one of his favorite pastimes: betting on sports on his smartphone.
Topic: Sportsbook

This affiliate helps keep Belgian gamblers on the right side of the law.

From diamonds and jewelry to iGaming, this SEO expert has found his niche.
Topics: Casino Games | SEO

Previously a risk management/finance department employee at Playtech, this affiliate now keeps his players up-to-date on the news in several languages.
Hometown and Living In: Varna, Varna, Bulgaria

This research scientist turned his passion for sports betting into a second career.
Topic: Sportsbook

These two webmasters switched from running their own site to helping out their fellow affiliates.

This affiliate started his site to help players avoid unscrupulous operators.
Hometown and Living In: Chandīgarh, India

From DJ to webmaster, this affiliate has always made his own way.
Topic: Poker

This former bonus hunter decided to spread the wealth; now he runs five sites with a three-person team.
Hometown and Living In: Berlin, Germany

This affiliate enjoys "the thrill of the race."
Hometown: Riga, Latvia Living In: Larnaka, Cyprus

Bike rides are a great time to have business meetings, according to this affiliate.
Hometown and Living In: Alkmaar, Netherlands

The key to happiness is to get paid for something you'd do in your spare time anyway, according to this affiliate.
Topic: Sportsbook

This sports betting affiliate says blogging about his latest project has helped himself and the community.

This affiliate went from bonus hunter to blogger to business partner at a fast-growing family of sites.
Hometown: Kotor, Montenegro Living In: Belgrade, Serbia

After abandoning his plan to become a history teacher, this affiliate sold a site for €4.2 million just three years after launching it.
Hometown and Living In: Amsterdam, Netherlands

His love for the Grand National began with a 50-pence bet at age 13 that turned into a year's supply of comic books.

This Russian webmaster believes that restrictions on online gambling are a good thing, though domain filtering isn't currently as strong in Russia as it is in China, so it's easy enough to get around.
Hometown and Living In: Russian Federation

This Romanian affiliate took his lumps when his first site launched — now he's reaping the rewards of the lessons learned.
Topic: Sportsbook
Hometown and Living In: Bucharest, Romania

Before launching his affiliate site, Gary owned an IT solutions business. He says growing pains in any business can be tough, and learning SEO is the only way to go for affiliates.
Topic: Sportsbook

An affiliate by accident, Phil Fraser made WhichBingo.co.uk a go-to destination for online bingo players.
Topic: Bingo

We get an in-depth look at the iGaming industry's "fossil record" in Poland from Blazej, who, coincidentally, has a Master's degree in archaeology.

This psychologist takes a seat on our couch and tells us about her life as an affiliate.

This U.K.-based poker affiliate thinks the best way to get people playing online is to reintroduce physical decks of cards into the game, rather than relying on a random number generator.
Topic: Poker

GPWA member VegasMaster says that even though his sites offer content in so many different languages, almost none of it is translated and recycled.
Hometown: Brussels, Belgium Living In: Israel

GPWA member pocketfives says the UIGEA was a wound that never fully healed for the U.S. online poker industry, including his site, and that Black Friday was the nail in the coffin.
Topic: Poker

GPWA member edgarf76 says reputation is important for affiliate programs, and that he prefers to develop a rapport with affiliate managers based on trust rather than hard closes for top positions.

At just 24 years old, MrBinaryAff has already built one of the top binary options affiliate sites on the Web.

GPWA member stassaf believes the customer-focused mission of his odds comparison sites will keep bettors coming back.
Topic: Sportsbook
Hometown: Haifa, Israel Living In: Israel

GPWA member angrymob loves working in the horse racing industry, even if that means he works every day but Christmas.

The team behind Academia das Apostas is a group of young gents taking the sportsbook affiliate marketing industry by storm.
Topic: Sportsbook
Living In: Porto, Portugal

"Casino Dave" has been an affiliate since 2005 and has lived through the ups and downs of the industry.

Kajsa says the best way to maximize the value of free-spin players is to keep a constant dialogue with them.
Hometown and Living In: Varberg, Sweden

Vangelis describes the confusion surrounding Greece's position on licensed vs. unlicensed gambling sites.
Topic: Sportsbook
Hometown and Living In: Athens, Greece

Krzysztof stresses a data-driven approach to sports betting.
Topic: Sportsbook
Hometown and Living In: Cracow, Poland

Darren is full of memorable lines; he says the "waters of affiliate earnings are a choppy sea" and calls the GPWA "the U.N. of the gambling world,"

When he's not playing pickup hoops or online slots, Alex is focusing on creating the best user experience for his customers.
Hometown and Living In: Berlin, Germany

Andy can't play online casino games because he lives in Thailand, but he has no problem running successful affiliate websites.

Mike enjoys the challenge of link building, but sees social media as a bit of a quagmire for affiliates.

Oren of Online Casino Reports explains why his site reacted to the passing of UIGEA in 2006 by launching 54 new, localized versions of the site.
Hometown and Living In: Tel Aviv, Israel

GPWA member scandinaviangaming has 200 sites to look after, but credits his "A team" with helping him keep everything up and running.
Hometown and Living In: Uruguay

Adel discusses his background as a dating site affiliate, the challenges of promoting Bitcoin casinos and the advantages of not putting all your eggs in one basket.

Trev runs fantasy sports affiliate sites and takes on the tricky balancing act between work and family.

Dave discusses his background in brick-and-mortar betting shops, the risks of free bet sites and the decline of horse racing in the U.K.
Hometown and Living In: Durham, England, United Kingdom

TJ discusses bad business practices, the strength of mini sites and dealing with content theft.
Topic: Poker

Jen talks about the important aspects of a bingo room, working with her brother and why she doesn't like talking to affiliate managers on Skype.
Topic: Bingo

Hristo discusses the cost of living in Bulgaria, the challenges of self-discipline and working on content rather than SEO.
Topic: Sportsbook
Hometown and Living In: Montana, Montana, Bulgaria

Mark discusses his plans to move away from just poker, the underserved sit-and-go market and his opinions on Sheldon Adelson.
Topic: Poker

Jon discusses how he decided upon his market niche, the challenges of keeping up to date on multiple jurisdictions and why he doesn't post on the forums more often.
Topic: Poker

Jason talks about the "competition community," being a geochemistry Ph.D. and photographing ducks.
Hometown: Portsmouth Living In: Llanelli, Wales, United Kingdom

Marina discusses the importance of thorough and honest reviews, how she provides services in multiple languages and why she no longer promotes Rival Casinos.
Hometown: Innsbruck, Austria Living In: Netherlands

Sylita discusses how her background in professional basketball helped her get started as an affiliate, why she sticks to one language per site and why she hasn't yet opened a sports betting site.
Hometown and Living In: Virginia, United States

Thodoris discusses smartphone addiction, live streaming sports and the state of market regulation in Greece.
Topic: Sportsbook
Hometown and Living In: Thessaloniki, Greece

Peter discusses the sports betting market in Slovakia, running sites in both English and Slovak, and not taking your smartphone everywhere with you.
Topic: Sportsbook
Hometown and Living In: Kosice, Slovakia

Keith discusses learning poker strategy, making money off no deposit bonuses and watching Dan Kelly's poker career.
Topic: Poker

Paruyr discusses keeping his site unbiased, the latest from the Russian market and what it takes for a bookmaker to earn a 5/5 on his site.
Topic: Sportsbook
Hometown: Yerevan Living In: Moscow, Russian Federation

Matt discusses the U.K. bingo market, the importance of timely payments and why he doesn't really do SEO anymore.
Topic: Bingo

Ryan discusses the popularity of heads-up poker, finding a gap in the market and managing the time he spends posting on forums.
Topic: Poker

Matt discusses placing his first bet, the "Punting Confessional" and his passion for horse racing.
Topic: Racebook

Florin talks about finding good tipsters, the economics of offering site picks and his secret time management software.
Topic: Sportsbook
Hometown and Living In: Bucharest, Romania

Ken discusses playing televised blackjack, the difference between tournaments and cash games, and recent developments in U.S. regulation.

Claudiu discusses sharks vs. fish, which poker brands are not to be trusted and why affiliates shouldn't promote brands that throw their weight around.
Topic: Poker
Hometown and Living In: Bucharest, Romania

Andy discusses how his site evolved, the importance of exclusive deals and how to make money on a free bets site.
Topic: Sportsbook
Hometown and Living In: Carlisle, England, United Kingdom

Shane discusses how he makes money at arbitrage trading, why people advertise it as "risk free" and the challenges of providing good arbitrage-related content.
Topic: Sportsbook

MJ discusses why it's important to work with programs that treat players well.
Hometown and Living In: Madison, Wisconsin, United States

Harry discusses free bet comparisons, what he looks for in an affiliate program, and the importance of never giving up.
Topic: Sportsbook
Hometown and Living In: Hereford, England, United Kingdom

Jimmy talks about the effect of increased information access on the sports betting scene, New Jersey's fight to regulates sports betting the role of big events in drawing traffic.
Hometown and Living In: Montreal, Quebec, Canada

Leopold talks about the roulette industry in Germany, the factual inaccuracies of "Run Lola Run" and his beef with 888.
Hometown: Waldershof, Germany Living In: Germany

Chris discusses the importance of trust, his background as an Internet consultant and why January is the best month for sportsbook affiliates.

Gary talks about the industrial accident that caused him to change careers, why he wants to sponsor a televised horse race and getting trapped in the Google Sandbox.
Topic: Sportsbook

Ralph discusses social media, being a rogue superhero and getting advice from GPWA members.
Hometown: Nijmegen Living In: Netherlands

Mathew discusses social media marketing, the importance of good content and how to foster a sense of community online.
Topic: Sportsbook
Hometown and Living In: Berkshire, England, United Kingdom

Jay discusses his background as an SEO specialist, how his sites have developed over the years and the skills needed to be a successful affiliate.
Topic: Poker

Dave discusses mobile bingo, Web design and why he's willing to pay for good content.
Topic: Bingo

Rod discusses the early days of SEO, how nongaming sites differ from gaming affiliate sites, and the failures of the Mexican postal system.

Dan discusses why he focuses on sportsbooks, how being an affiliate differs from being an operator, and creating content for Euro2012.
Topic: Sportsbook
Hometown and Living In: Zagreb, Croatia

Ryan discusses the counterintuitive economics of offering tips, the pitfalls of moving from a U.S. to a U.K. host, and the perils of giving away anything for free.
Topics: Bingo | Sportsbook

Mike discusses mobile and live dealer casinos, handling Google updates and the importance of promoting safe, secure brands.

Jem discusses customer service, tournament listings and why he doesn't spend a lot of time on SEO.
Hometown and Living In: Sydney, New South Wales, Australia

Thepogg discusses video content and gives some opinions on the DOJ's case against online poker operators.
Hometown and Living In: Edinburgh, Scotland, United Kingdom

Tony discusses the importance of the personal touch in branding and illustrates with pictures of his cats.

Davide discusses targeting high rollers and how to deal with being hacked.
Hometown and Living In: Rome, Lazio, Italy

Andy Edwards talks bingo, handling Google Panda updates and knowing your competition.
Topic: Bingo

Gary Menges discusses his online poker league, merchandising and why he wants to go back in time.
Topic: Poker

Nicky discusses rakebacks, stolen content and the poker market in Serbia.
Topic: Poker

Eddie Yu discusses his new book and the benefits of working from home.
Hometown and Living In: London, England, United Kingdom

Graham Rowlands discusses his websites, the pros and cons of the industry, and the benefits of old-fashioned paper over software.
Hometown and Living In: Toronto, Ontario, Canada

JJ Hofkamp discusses mobile gaming, the affiliate side of mobile gaming and the importance of to-do lists.

Robert discusses the Romanian online gambling market.
Topic: Poker
Hometown and Living In: Bucharest, Bucureşti, Romania

Gil Galperin discusses delivering high-quality content in multiple languages.
Hometown and Living In: Tel Aviv, Israel

Hussein Chatin discusses the importance of coaching, how to deal with plagiariasm and some tips for SEO.

Greg discusses moving from being an AM to an affiliate, the great people he's met in the industry and outsourcing his time management.
Topic: Bingo

Zoorana discusses her background in writing casino articles and teaching English, why she recommended a fellow GPWA member get a tortoise and why she waits to reply to e-mails from affiliate programs.

Carl-Johan discusses the Swedish online gambling market, the importance of links to SEO and how he structures his time.
Hometown and Living In: Stockholm, Sweden

Billy discusses how he started a Scottish poker forum, why rev share is better than CPA and why he bets on "poker-themed" horses.
Topic: Poker

Brad discusses being a professional ice hockey player, the differences between European and North American ice hockey, and keyword-rich versus general domains.
Topic: Sportsbook

Craig discusses why he promotes bingo, his background in SEO and why he thinks Van Damme would be great to have in ads.
Topic: Bingo
Hometown and Living In: Barnsley, England, United Kingdom

Josy discusses why she doesn't do much with poker sites, working in multiple languages and the difference having a GPWA seal on her site has made.
Topic: Bingo
Living In: France

Peter discusses his horse racing sites, black and white hat SEO, and the importance of building a brand.

Jamie talks about his interest in cars, his plans for a GPWA-like site and the recent earthquake in New Zealand.

Travis talks about why he started a bingo site, direct versus three-way links and what he wishes he'd known when he first started.
Topic: Poker
Hometown and Living In: Pennsylvania, United States

Otto discusses why he's not targeting the Chinese market, his background in mining alluvial diamonds and why he hopes the U.S. legalizes online gambling soon.
Hometown: Kimberley Living In: South Africa

JC discusses why he moved to Mexico, why he doesn't work with affiliate managers who have their own sites and his background as a sports pool bookie.

Benjamin discusses his different target niches, why he thinks Google prefers a site with a dedicated server and the effects of France opening up its online gambling market.

RBS discusses why he sticks to poker-related sites, why he's against smoking bans and playing in the WSOP.
Topic: Poker

Alexey talks about being caught in the Second Tulip Uprising, being caught in a coup in Latvia in the '90s and the problems with USA affiliate programs.

Andy talks about how he manages his time to run so many sites, how he got into the industry and why he's a GPWA member.

Jason discusses why he sticks with poker sites, gaining motivation from losing his day job and why affiliates should offer extra incentives.
Topic: Poker

Anthony talks about running a "MySpace for poker fans," online versus land-based poker and good bankroll management.
Topic: Poker

Arthur discusses the Russian-language market and its differences with the English-gaming market, plus the proper Russian way to drink vodka.
Hometown and Living In: Saint Petersburg, Russian Federation

After years as an "office pleb," Mark decided to take his destiny into his own hands as an online gambling affiliate.

After learning the roulette "system" that guaranteed him he would win was really the debunked Martingale System, Teo searched for affiliate programs he could trust and found the GPWA.
Hometown and Living In: Milano, Lombardia, Italy

"Madnesz" says there is "tremendous player value in (forex), which is even bigger than the casino industry."

After spending 20 years managing a bowling center, Janet decided that 70- to 80-hour work weeks weren't for her. Now, as a full-time employee at GamTrak, she likes working from home.

The man behind BonusStart.com, "hakank" says he's thankful for GPWA members who helped him out when he was in a bind.
Hometown and Living In: Gustafs, Sweden

Truth is, the first sites "FictionNet" built were literary focused, but he's been an online gambling affiliate since 2001.

He speaks Hungarian, Romanian, English, German, Japanese and Spanish.
Topics: Games | Poker

Staying true to that mantra, "buyonaut" spends most of his time working on sports betting sites.
Topic: Sportsbook

Moore says it's important to form bonds with folks in the online community, and that proved to be true when he was diagnosed with cancer.

Hastings quit his "day job" when he realized he was earning more as an online gaming affiliate. He says the ability to teleport would be the best super power and that he's a big fan of the GPWA's "Who sent this money?" forum.

Having clean HTML code is a tough job, but "lunaaurora" says it's a must, along with courage and patience, for affiliate webmasters.
Hometown and Living In: Genoa, Liguria, Italy

Mecan's sites are primarily focused on the German and Belgian markets, and he says he's learned that Germans will accept a lower bonus and slightly lower odds if they can be sure about their money by playing on established, trusted brands.
Topic: Sportsbook

One of the most well-known and respected webmasters in the industry, Dominique says forums are "invaluable for learning the trade, staying up to date and forming relationships." No wonder she spends so much time at the GPWA!
Topic: Sportsbook

Karim Wilkins reveals why he started RakeTheRake.com and who he would choose to play with at his dream poker table. The best part? Elvis would deal.
Topic: Poker

Rob Hutchison, aka "OnlineBingoClub" at the GPWA forums, says bingo players love free games and no-deposit bonuses and explains how the "Show Us Your Bingo Wings" promotion came to pass.
Topic: Bingo

Richard Wright, known as "QwertyCasino" on the GPWA forums, says he joined the GPWA because he wanted the seal of approval on his sites. "It was only when I looked into it a bit further that I discovered how bloody helpful it was," he says.

Imre Szücs operates sports betting affiliate sites from his home base in Transylvania. "(Vampires are) good for tourists but natives don't really care about it," he says.
Topic: Sportsbook
Hometown: Reghin, Romania Living In: Romania

Aleksey Batishev is a proud moderator of the Russian-language forum on the GPWA. "(The) GPWA is not only a source of information, but also a source of networking and invaluable experience," he says. "I hope the community and our Russian forum keep growing."
Topic: Poker

There's no doubt Pat Chapdelaine (aka "giggles7p") is one of a kind; just wait until you read about why she selected her avatar. Pat opens up about having a son serve in the military overseas in Iraq and her love of all animals — except for spiders.
Hometown and Living In: Bristol, Connecticut, United States

GPWA member Daera advises affiliates that adding a forum component to their site takes a huge investment of time.

BetPartners says the hardest part about moderating forums is all the spam.
Topic: Sportsbook
Hometown and Living In: Mgarr, Malta

GPWA member casinoinfogr gives readers a few lessons on how to improve their photography skills.
Hometown and Living In: Athens, Greece

GPWA member pumacat predicts that one day, people will be able to order slot machines to their homes and make deposits with their credit cards.
Hometown and Living In: Toronto, Ontario, Canada

GPWA member jinnia says that if she could have one super power, it would be the power to heal.
Hometown and Living In: Springfield, Missouri, United States

Robert Medl discusses being a jack-of-all-online-trades, the difficulties of tracking individual player behavior and the difficulty of finding pinball machines these days.

Kathleen talks about her username and her site's name, why she went the forum route and her experience surviving a horrific car crash.
Topic: Poker

Antoine talks about why he doesn't drink, why he likes to keep his site small and why he thinks he might be in the wrong business.
Hometown: Edmonton, Alberta, Canada Living In: Caribbean

Paul discusses teaming up with other rakeback sites, how he got his nickname and whether he really let the air out of an MP's tires.
Topic: Poker

Steve talks about hosting live poker events, the importance of private freerolls and why his cats hate his job.
Topic: Poker
Hometown and Living In: Toronto, Ontario, Canada

Bill discusses working in a genetics lab, how he got into the investment game and playing slots as a kid when the adults weren't looking.

Heather talks about being an industry old-timer, the effects of the UIGEA and her attempts to develop a payment processing solution.

Kolbein discusses why he works with Norwegian rather than Spanish markets, why he's fine with using English-language banners on Norwegian sites and why he doesn't go to the beach very often.
Living In: Alir, Spain

Andrew discusses martial arts, his background as a network security engineer and why he promotes a broad range of sites.

Tyson started playing poker as a kid, wagering Halloween candy. Now he's built one of the world's most successful online poker forums, FlopTurnRiver.com.
Topic: Poker

A mother of five, Laurie insists that balance motherhood and working as an affiliate aren't as hard as one might think -- at least not when you have an amazing husband.

Andy says he's always redesigning, tweaking and testing his site, and is doing his best to learn SEO.

Ellen found the GPWA in 2002, and says that without it, she never would have gotten where she is in the business.
Topic: Poker

Sharon joined the Maximum Poker League forum as a member, but it wasn't long before she was asked to be a moderator.
Topic: Poker

Lyall says his biggest fears are heights and sharks, so he wants to face those fears by sky diving and jumping into a shark cage before he dies.

Adrian decided to go to medical school in Costa Rica and decided to stay, then found a side job as an affiliate webmaster in the online gambling industry.

Diana says a lot has changed in the three years she's been an affiliate webmaster, including how much players know about the industry.

Christine says being part of the online gaming industry is like exploring a new universe: "It is an ever-changing industry and you have to stay on your toes to keep up with the daily changes."

Terry says the most common misconception about Canada is the climate, as the summers are hot and they only have snow for three or four months a year. "We do love our hockey and beer, though!"
Topic: Poker
Living In: Ontario, Canada

Bruce says he gets advice and constructive criticism from senior members of the GPWA.
Topic: Poker

Cedric says he found the affiliate trade while searching for the "potential for building residual income and high possible revenues without any burdensome financial investment and achievable within a short time frame." Of course, the reality was somewhat different from his initial expectations.

When Robin was searching for the best way to keep track of her online casino login information, she realized that other players might like to have all that information in one spot as well.

It's safe to say that at 72 years old, Nandakishore has more breadth of experience than most affiliate webmasters. Born in India, he has a doctorate in German literature and a 30-year career in the IT industry, and he says he's still learning everything he can about the gambling industry.

An affiliate with a Web consulting business on the side, Charlie has done work in the healthcare engineering, jewelry and gambling industries. He learned very quickly that there was no one-size-fits-all solution and that he needed to understand each industry on its own in order to succeed.

After getting started in the online gambling industry with Ladbrokes, Dave started onlinecasinoreviewer.com as a hobby. One year later, he decided to try to make it as a fulll-time online gambling affiliate.

She gets to work at home, doesn't have to get up early, has no bosses or managers, gets to own her own business, earns good money and takes days off whenever she wants. Sounds like a dream job to us!
Living In: Minsk, Belarus

After building a cabin in the Patagonian Andes, Pablo got hooked on flying a plane because instead of a two-day mountain climbing adventure to get there, he could arrive in 30 minutes.

While "cat" would be the obvious choice, Kat says the experience of flying would be too good to pass on.

Cheryle says she joined a poker forum specifically for Canadians, but found some parts lacking and decided to start one of her own.
Topic: Poker

The GPWA's "mojo" says that she comes to the GPWA to surround herself with good people and to learn from the wealth of information available on the forums.