GPWA Times Magazine Issue 10 at a Glance

Articles
Poker affiliates: 5 ways to fly right through economic turbulence
The recent downswing in the global economy has taken its toll on the poker affiliate industry, but Jeremy Enke offers some advice on how poker affiliates can continue growing their businesses and increase monthly revenues during these difficult economic times. »

Online poker in the USA -- Strong, steady and here to stay!
Despite the UIGEA, cheating scandals, recession and the indictment of payment processors, the U.S. dominates the international market for online poker. »

The VIP Experience
Vin Narayanan took a little time off from covering the World Series of Poker to sample some high-end Las Vegas parties thrown by online poker rooms. »

Everest gets down at the WSOP
Rebecca Liggero provides an in-depth look of the Everest Poker presence at the World Series of Poker, with plenty of pictures of the party atmosphere. »

Calvin's back
Calvin Ayre, who famously "retired" from ruling an online gaming empire, is back ... and this time it's all about branding. Ayre shares his vision and plans for the future with Rebecca Liggero. »

Go global -- The markets are soft
Affiliates should use geographical targeting to compete with the money and resources behind corporate SEO and PPC. »

Affiliate Guard Dog's payment calendar
The new payment application is a client-server tool that gives affiliates the ability to track payments made by programs they promote, but there's much more to the application than meets the eye. »
Other Interviews
Interview with 
Keith McDonnell talks about Bodog’s plans in Europe, its geotargeting system, the Bodog Poker Network and how the brand’s plans will impact affiliates. »
Interview with 
Alwyn Morris opens up about his Olympic medals — including one gold — at the 1984 Olympics, how he met Calvin Ayre and why licensing the Bodog Brand was the best way forward for the Morris Mohawk Gaming Group. »
Interview with 
Ian Dunning heads Haydock Entertainment, BodogBrand.com’s Asia-facing brand licensee (www.Bodog88.com). He says the Asian market is huge and companies need to focus on a particular area and do it well in order to succeed. »
Affiliate Interviews
Karim Wilkins reveals why he started RakeTheRake.com and who he would choose to play with at his dream poker table. The best part? Elvis would deal. »

Rob Hutchison, aka "OnlineBingoClub" at the GPWA forums, says bingo players love free games and no-deposit bonuses and explains how the "Show Us Your Bingo Wings" promotion came to pass. »

Richard Wright, known as "QwertyCasino" on the GPWA forums, says he joined the GPWA because he wanted the seal of approval on his sites. "It was only when I looked into it a bit further that I discovered how bloody helpful it was," he says. »

Imre Szücs operates sports betting affiliate sites from his home base in Transylvania. "(Vampires are) good for tourists but natives don't really care about it," he says. »

Aleksey Batishev is a proud moderator of the Russian-language forum on the GPWA. "(The) GPWA is not only a source of information, but also a source of networking and invaluable experience," he says. "I hope the community and our Russian forum keep growing." »

There's no doubt Pat Chapdelaine (aka "giggles7p") is one of a kind; just wait until you read about why she selected her avatar. Pat opens up about having a son serve in the military overseas in Iraq and her love of all animals — except for spiders. »
Affiliate Manager Interviews

Fredrik Wadstein says that affiliates know the "traditional" online casino model works, but Buzzluck's 3D casino offering gives affiliates something new and unique to promote while also giving players a better overall experience. Sounds like a win-win-win. »


Glazier, who joined bet365 in 2004, says operators need a strong product offering and a solid affiliate program in order to build successful relationships with affiliates. »


Littlefield is relatively new to the online gambling industry, but she is soaking up the experience, using forums and social media to get to know affiliates beyond their business relationship. »


Johnson says he didn't find the online gambling industry, but rather the online gambling industry found him, a self-proclaimed "geek with some HTML/CSS knowledge but no experience." »
Webmaster News
Russian gambling market takes a hit
All gambling activity in Russia is now confined to four remote areas, and poker is no longer classified as a sport, resulting in the closure of all of the poker clubs in the country. »
Bing steps into search engine battle against Google
Microsoft launched Bing in an effort to revive its moribund search engine business, and one month later, Microsoft and Yahoo! reached a 10-year agreement in which Yahoo! will use Bing as its search engine.  »
BetOnSports founder reaches plea deal
Gary Kaplan agreed to a plea deal and will be sentenced to between 41 and 51 months in prison and forfeit $43.65 million. »
PHOTO GALLERY
APCW Wall of Shame
One of the biggest thorns in the side of the online gambling industry finds its proper place on the APCW's Wall of Shame.»