GPWA Times Magazine Issue 23 at a Glance

Articles
Overcoming breaking points to drive affiliate conversion
Here are some tips on how to overcome gaps in the conversion process so you can always be closing, as they say in real estate. »

Poker affiliate marketing in 2013 and beyond
The state of online poker is uncertain, and poker affiliates should be prepared for anything. »

Growing up is hard to do
The online gaming industry is having a period of consolidation, which will have implications for everyone involved. »

Top 12 SEO tips for 2013
Affiliates should have a good content management system and know how to use it effectively. »

Deciphering today's Google propaganda
Google provides a lot of advice on marketing with Google, but how can affiliates tell what's real and what's hype? »
Affiliate Interviews
Gary talks about the industrial accident that caused him to change careers, why he wants to sponsor a televised horse race and getting trapped in the Google Sandbox. »

Ralph discusses social media, being a rogue superhero and getting advice from GPWA members. »

Mathew discusses social media marketing, the importance of good content and how to foster a sense of community online. »

Jay discusses his background as an SEO specialist, how his sites have developed over the years and the skills needed to be a successful affiliate. »
Affiliate Manager Interviews

Colossus Bets is a sportsbook that offers enormous guaranteed jackpots. »


BrightShare brands all work exclusively with Microgaming software, and BrightShare has a heavy focus on mobile casinos. »


NETELLER works with affiliates and operators to provide payment processing for online gaming. »


Affiliate REPUBLIK launched in October, but the team running it has been in the industry for a long time. »
Webmaster News
Nevada could pool online poker players with other states
The Nevada Legislature is considering a bill that would allow the governor to create compacts with other states to combine their online poker player pools. »
Roxy Affiliates relaunches program
The new version of the affiliate program features improvements that Roxy affiliate managers say will make them a better partner for affiliates. »
888 to launch real-money gaming on Facebook
888 will offer bingo, casino and slot games to Facebook users in the U.K. »
PHOTO GALLERY
APCW Wall of Shame
PokerStars may have bailed out Full Tilt's players and its own non-U.S. players, but it did so for its own reasons--and it's decided to leave Full Tilt's affiliates hanging in the process.»