GPWA Times Magazine Issue 26 at a Glance

Articles
Using loyalty programs to increase player conversion and retention
A well-designed, well-executed loyalty program can do a lot to keep players coming back to the same site. »

Finding your customers: Customer experience is a critical component in designing geofencing solutions
Geolocation is important for both regulatory compliance and for effectively reaching your target market. »


Saving a sinking ship: How to identify and survive a Google penalty
In the wake of Google's Penguin 2.0 update, knowing how to bounce back after being penalized by the search engine giant is more important for affiliates than ever. »

Quick, seamless -- and very complicated
Here's a brief guide to how payment processing actually works. »

Expanding your affiliate presence
Social networking for affiliates can be challenging, with stiff competition and content overload. »

U.S. legislative roundup
Chances for passing sensible regulatory legislation on the federal level look dim, and only a little brighter at the state level. »
Affiliate Interviews
Keith discusses learning poker strategy, making money off no deposit bonuses and watching Dan Kelly's poker career. »

Paruyr discusses keeping his site unbiased, the latest from the Russian market and what it takes for a bookmaker to earn a 5/5 on his site. »

Matt discusses the U.K. bingo market, the importance of timely payments and why he doesn't really do SEO anymore. »

Ryan discusses the popularity of heads-up poker, finding a gap in the market and managing the time he spends posting on forums. »

Matt discusses placing his first bet, the "Punting Confessional" and his passion for horse racing. »

Florin talks about finding good tipsters, the economics of offering site picks and his secret time management software. »
Affiliate Manager Interviews

WBX Affiliates is a betting exchange that offers 50 percent revenue share for affiliates. »


Affiliate Edge provides creative affiliate management for nine online casino brands. »
Webmaster News
Barton, PPA believe time is now for federal online poker legislation.
The Texas representative has introduced the Internet Poker Freedom Act to Congress. »
Yahoo beats Google in U.S. Web traffic
For the first time since May 2011, Yahoo had more unique visitors in a month than Google--and that's not even including Tumblr. »
LAC to move to new venue in 2014
To accommodate more visitors, the London Affiliate Conference is being held in the Earls Court Exhibition Centre. »
PHOTO GALLERY
APCW Hall of Fame
Gov. Christie signed an online gaming bill that allows any game offered in Atlantic City's casinos to be offered online to players in New Jersey. »