GPWA Times Magazine Issue 38 at a Glance

Articles
The content marketing myth
It's often said that content, content and more content is vital to driving traffic to and monetizing an affiliate website. But when it comes to the iGaming industry, engagement — not content — is the real king. »

Product selection: Why less is more
Selecting the right programs to work with can be a daunting task for affiliates. LeoVegas explains why a minimalist approach is often the most effective strategy. »

Farewell, GPWA Jim
The GPWA family was stunned in May by the sudden death of Jim Keith. Former colleague Vin Narayanan fondly remembers "GPWA Jim" as a likable character in industry circles, a loyal friend and, most importantly, a devoted husband. »
Affiliate Interviews
From diamonds and jewelry to iGaming, this SEO expert has found his niche. »

Previously a risk management/finance department employee at Playtech, this affiliate now keeps his players up-to-date on the news in several languages. »

This research scientist turned his passion for sports betting into a second career. »

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These two webmasters switched from running their own site to helping out their fellow affiliates. »
Affiliate Manager Interviews

With over a decade of experience in the industry, Natasha Goffman takes pride in delivering a top-tier program to affiliates. »


While working on his master's in Italy, Leone Stranges discovered the iGaming industry. The rest is history. »
PHOTO GALLERY
APCW Wall of Shame
The prospect of online poker legislation in California for 2017 is dead. Plus, some previous Wall of Shame Inductees.»