19 March 2008 GPWA Times Newsletter

GPWA TIMES March 19, 2008
GPWA begins Facebook application testing
As we announced last week, we are in the process of developing a Facebook application. This week we began inviting members to beta test the new application before we show it at the Casino Affiliate Convention in Amsterdam on April 3rd. We believe social networking is the wave of the future, and that it will prove to be as important to affiliate marketing tomorrow as search engines are today.

Win a door prize at the GPWA Party at CAC Amsterdam
More than 100 people have RSVP'd on Facebook to the GPWA cocktail party that we'll be hosting on April 3 at CAC Amsterdam. In order to encourage more of you to use Facebook, people who let us know they'll be attending the party on our Facebook page will be eligible for a door prize. The party goes from 5 p.m. to 7 p.m. at the Grand Krasnapolsky Hotel. Please give AffiliateClub.com and Wager Junction a big thanks for joining us in sponsoring the party.

Industry News
888 bolsters sports betting market reach
The multilingual 888sport opened for business last week in the U.K., Germany, Sweden, Denmark, Spain and Austria, expanding the reach of 888 Holdings.

EU commissioner asks the U.S. to back off
EU Trade Commissioner Peter Mandelson has called for U.S. prosecutors to stop targeting online gambling companies with links to Europe - including PartyGaming, Sportingbet and 888.

UltimateBet charged with 'unfair play'
Less than six months after the Absolute Poker cheating scandal, UltimateBet admitted that an investigation is underway following allegations of a player exhibiting "an unfair advantage during play."

Bodog Poker event makes history
The inaugural Bodog Poker Open drew to a close last week with 596 online players making Bodog history as they competed for a share of a record $305,120 prize pool in the Bodog Poker Open Main Event.

PKR adds head-to-head tournaments
Poker site has added to its innovative tournaments by offering a series of Heads Up Phase Tournaments where players can buy-in for as little as 40 cents and play their way through five levels to win $700.

Unibet CFO steps down
Ragnar Hellenius, who has been with the group since March 2007, resigns as CFO and will be replaced by Henrik Tjärnström, a Unibet board member since 2003.

CasinoEuro.com adds three new slot games
Relic Raiders, Mega Joker and Geisha Wonders are the latest additions to the online casino that offers more than 80 different games in 16 languages, as well as online poker.

Upcoming Conference

BetMarketsMarch 31-April 1
BetMarkets is designed to provide the best possible platform for international sports betting professionals who want to network and learn in a dynamic environment.

CanAffco Affiliate Bootcamp April 3
CanAffco Affiliate Bootcamp
The Canadian Affiliate Management Company has organized a one-day series of seminars designed to accelerate the learning process for anyone interested in reaping the rewards of affiliate marketing.

CAC AmsterdamApril 3-5
CAC Amsterdam
The Casino Affiliate Convention Amsterdam 2008 will focus on marketing and advertising the online gaming industry to Europe.
Did You Know?
The number of people who gambled online in Spain increased by 47% in 2007 and those players wagered a total of €650 million, an increase of 57% from 2006.

Affiliate Program Sponsors

Join Our Groups
FacebookThe GPWA group is just our first step into Facebook. In the coming months, we'll be developing and rolling out some neat Facebook applications for GPWA members.
Join now

LinkedInThe GPWA group in LinkedIn is a big help in networking with other GPWA members. It also identifies you as a GPWA member to other LinkedIn members.
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How much time do you devote to marketing changes for the sites you promote?
Running a portal gaming site involves lots of different activities - adding content, search engine optimization, link exchanges, replacing and adding new banners, updating special offer text, developing site infrastructure, and much more. How many hours do you spend each month on these sorts of marketing changes? View poll
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From The Forums
New MessageAlternative marketing strategy
libbert writes:
I am launching my own site in just a few weeks and have been thinking about alternative marketing strategies. When I say alternative, I mean methods besides Google, Yahoo and link exchange. My best idea for offline marketing is advertising on pizza cardboards. Online there would be social networks such as Facebook. But I can't see how this gives the user any value to become a member. Have any of you had good results with social networks?  read more
New MessageAn open challenge to the GPWA - The line in the sand is drawn!
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New MessageGoogle sitemaps and subdomains experience?
New MessageChanging servers
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