8 March 2017 GPWA Times Newsletter

Industry News
APCW: GVC Holdings addresses the Cashcade issue
GVC Holdings decided it was time to make a statement about its decision to close the Cashcade affiliate program. Sadly, the reply was more company rhetoric than actual substance.

Michigan passes online gambling bill
Senate Bill 203, sponsored by Sen. Mike Kowall, was passed by a 7-1 margin today during a Senate Regulatory Reform Committee meeting.

Pennsylvania online gambling debate continues
During Tuesday's joint hearing between the state's House and Senate, 15 witnesses discussed the potential advantages -- or drawbacks -- of online gambling legalization and regulation.

Start the week with a bonus at bet365 Casino
The Red Letter Monday promotion will give players a chance to win a share of £365 in bonuses until late April.

Intertops Casino offers up $120,000 Golden Ticket
For the duration of March, players can try their hand at obtaining casino bonuses and a $1,000 grand prize.

Roy Richie launches affiliate program with Income Access
To celebrate the launch, the Malta-based sportsbook and casino provider is offering new players a deposit bonus of up to €500.

Habanero to distribute games via iSoftBet
The developer will make its portfolio of slots, table games and video poker titles available on iSoftBet's Game Aggregation Platform.

EveryMatrix announces the launch of MoneyMatrix
Developed to meet the needs of iGaming operators, the new payment service provider specializes in payment processing, risk management and KYC services.

Magnet Gaming releases Baking Day online slot
The culinary-themed game features nine reels and two progressive jackpots, and is playable on both desktop and mobile.

Habanero signs GWIN agreement
Platform provider GWIN will integrate Habanero's full suite of HTML5 games into its offering, allowing the games supplier to strengthen its position in Asia.

Yggdrasil reimagines Beauty and the Beast
Based on the classic story, the new online slot features high-quality visuals, immersive sounds and the popular Golden Bet option.

Microgaming teases three new games in March
The company has increased its portfolio with the addition of Pollen Party, its first 720-way slot; Emperor of the Sea, an Asian-themed slot; and The Heat Is On, an action-packed game that follows a notorious cat burglar.

GVC extends partnership with Leap Gaming
The company will continue to offer virtual sports content across its major gaming sites, including bwin and PartyCasino.

Playson goes live with Italian provider Microgame
The Malta-based content provider will supply its latest HTML5 slot titles to the industry-leading Microgame.

IWG releases latest in Cash Buster family
Cash Buster Towers, an instant win game, features a spin button, unique bonus rounds and potential wins of up to 1,000,000 euros.

Upcoming Conference

Nordic Affiliate Conference6-7 April, 2017
Nordic Affiliate Conference
The Nordic Affiliate Conference will take place in Stockholm and is expected to bring together key affiliates, media agencies, advertising networks and operators working within the region.

Affiliate Grand Slam27-28 April, 2017
Affiliate Grand Slam
The organizers behind SiGMA are packing up and heading to charming Tallinn, in the Baltics, for two nights of quality entertainment and networking restricted to 200 quality affiliates and five operators.
Did You Know?
South Korea's gambling revenue reached a total of USD 17.6 billion in 2016, according to news agency Yonhap.

Affiliate Program Sponsors

Affiliate Manager Interview
David Brabson

After holding other affiliate marketing positions at other companies, David Brabson is enjoying the work and learning involved in running Allegro Affiliates.
Read the interview

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How many times have you disavowed links to your site(s)?
For this week's poll, please estimate the number of times you have uploaded a disavow file using Google search console. Besides voting in the poll, be sure to share some background information about your use of the tool. What got you started using it in the first place? Have you used it in an attempt to cure an actual problem, and did it work? Do you use it for preventative maintenance? How frequently do you do it? View poll
Last week's poll results: What is the most important emerging market in iGaming for you? View poll
From The Forums
New MessageSkill-based games
Pokerface writes:
Much has been written about skill-based games being the future of attracting younger players to the industry. Where traditional casino games, such as slots and table games, are attractive to an older population, there is a need to find games that are more appealing to the younger generations. Do you think skill-based games are the way to go? read more
New MessageVirtual Reality's rise
New MessageXML bingo room/slot jackpot feeds
New MessageLooking for partners in other countries
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New MessageMobile-specific affiliation worth it?
New MessageSite revamp feedback
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