Casino Games

Chris talks about learning early on that you cannot stress about things you cannot control.

With an atmosphere of uncertainty hovering over the U.K. iGaming industry, Chris Strutt provides his 2018 prognosis.

This affiliate brings players into the fold with the help of a moustache-twirling Victorian persona, putting an emphasis on branding and uniqueness.

Affiliate Interview: Trend-spotting in tight markets
A focus on live casinos and their potential as well as an eye for spotting trends has paid off for this affiliate.

With over a decade of experience in the industry, Natasha Goffman takes pride in delivering a top-tier program to affiliates.


While working on his master's in Italy, Leone Stranges discovered the iGaming industry. The rest is history.

Affiliate Interview: iGaming is a man's best friend
From diamonds and jewelry to iGaming, this SEO expert has found his niche.
Topics: Casino Games | SEO

Previously a risk management/finance department employee at Playtech, this affiliate now keeps his players up-to-date on the news in several languages.
Hometown and Living In: Varna, Varna, Bulgaria

Affiliate Interview: A two-man operation
These two webmasters switched from running their own site to helping out their fellow affiliates.

This affiliate started his site to help players avoid unscrupulous operators.
Hometown and Living In: Chandīgarh, India

Affiliate Interview: Big on sharing
This former bonus hunter decided to spread the wealth; now he runs five sites with a three-person team.
Hometown and Living In: Berlin, Germany

Affiliate Interview: Royal bonuses for all
This affiliate enjoys "the thrill of the race."
Hometown: Riga, Latvia Living In: Larnaka, Cyprus

After holding other affiliate marketing positions at other companies, David Brabson is enjoying the work and learning involved in running Allegro Affiliates.

Edward Ihre (IhreConsulting), Ihre Consulting, Codeta/Codetaff  - Issue 37, February 2017
When running your own iGaming company and operations, every action has consequences and repercussions in other parts of your operation.

Having worked in the online gaming industry since 2010, Erik Karu went from head of online marketing at OlyBet to head of affiliates at OEG Partners.

Affiliate Interview: Business on the go
Bike rides are a great time to have business meetings, according to this affiliate.
Hometown and Living In: Alkmaar, Netherlands

Affiliate Interview: From blogging to sports betting
This sports betting affiliate says blogging about his latest project has helped himself and the community.

Affiliate Interview: Flying through the ranks
This affiliate went from bonus hunter to blogger to business partner at a fast-growing family of sites.
Hometown: Kotor, Montenegro Living In: Belgrade, Serbia

After abandoning his plan to become a history teacher, this affiliate sold a site for €4.2 million just three years after launching it.
Hometown and Living In: Amsterdam, Netherlands

Affiliate Interview: Money isn't everything
This Russian webmaster believes that restrictions on online gambling are a good thing, though domain filtering isn't currently as strong in Russia as it is in China, so it's easy enough to get around.
Hometown and Living In: Russian Federation

Geert says that working in the iGaming industry shares some similarities with the retail industry, and some of the same approaches work as long as you adjust your approach to reach your target audience.


A Dublin native who returned home to be head of casino at TradaCasino, Rachel says the recently relaunched affiliate program allows webmasters to see stats in real-time and offers no negative carryover on commissions.


Before signing on with mFortune Partners, James worked in marketing for NERO Pipeline Connections. Despite producing vastly different products, James says that the primary goal remains the same: success for the company and its partners.

The most lucrative market for online gambling may be one that hasn't been sufficiently targeted.

We get an in-depth look at the iGaming industry's "fossil record" in Poland from Blazej, who, coincidentally, has a Master's degree in archaeology.

This psychologist takes a seat on our couch and tells us about her life as an affiliate.

GPWA member VegasMaster says that even though his sites offer content in so many different languages, almost none of it is translated and recycled.
Hometown: Brussels, Belgium Living In: Israel

GPWA member edgarf76 says reputation is important for affiliate programs, and that he prefers to develop a rapport with affiliate managers based on trust rather than hard closes for top positions.

Kobi says that brand loyalty to InterPartners' products, especially InterCasino, is the reason the company has been successful in the industry for nearly 20 years.

Stephanie explains the reasoning behind 138.com's strategy to target Asian communities in both Europe and Canada.

Affiliate Interview: An affiliate who has seen it all
"Casino Dave" has been an affiliate since 2005 and has lived through the ups and downs of the industry.

Mark explains why Royal Panda spends as much time focusing on player retention as it does customer acquisition.

Kajsa says the best way to maximize the value of free-spin players is to keep a constant dialogue with them.
Hometown and Living In: Varberg, Sweden

Oleg discusses the evolution of his site's TruCash U20 Reloadable MasterCard.

Darren is full of memorable lines; he says the "waters of affiliate earnings are a choppy sea" and calls the GPWA "the U.N. of the gambling world,"

When he's not playing pickup hoops or online slots, Alex is focusing on creating the best user experience for his customers.
Hometown and Living In: Berlin, Germany

Andy can't play online casino games because he lives in Thailand, but he has no problem running successful affiliate websites.

Mike enjoys the challenge of link building, but sees social media as a bit of a quagmire for affiliates.

Affiliate Interview: Curb his enthusiasm? No way!
Oren of Online Casino Reports explains why his site reacted to the passing of UIGEA in 2006 by launching 54 new, localized versions of the site.
Hometown and Living In: Tel Aviv, Israel

GPWA member scandinaviangaming has 200 sites to look after, but credits his "A team" with helping him keep everything up and running.
Hometown and Living In: Uruguay

Slava has a background in affiliate management in the mobile device management industry, and she believes that most online gambling affiliates don't work hard enough to gain their share of mobile visitors.

Faizel is a seasoned veteran in the affiliate industry. At Lotus Affiliates, he's able to blend old and new styles into an effective affiliate program.

Adnan talks about building Affiliate Republik from the ground up after leaving the ComeOn! affiliate program, which he also helped build.

Chris thinks social gaming is the wave of the future and he predicts that Facebook and Twitter will become a major part of the revenue model.

Affiliates are not accustomed to the bureaucracies they are facing as New Jersey regulates online gaming.

While New Jersey's online gaming operators as a whole have been criticized for not doing enough to work with land-based Atlantic City casinos, these four brands have been cross-promoting away.

Adel discusses his background as a dating site affiliate, the challenges of promoting Bitcoin casinos and the advantages of not putting all your eggs in one basket.

Dave discusses his background in brick-and-mortar betting shops, the risks of free bet sites and the decline of horse racing in the U.K.
Hometown and Living In: Durham, England, United Kingdom

Jason talks about the "competition community," being a geochemistry Ph.D. and photographing ducks.
Hometown: Portsmouth Living In: Llanelli, Wales, United Kingdom

Marina discusses the importance of thorough and honest reviews, how she provides services in multiple languages and why she no longer promotes Rival Casinos.
Hometown: Innsbruck, Austria Living In: Netherlands

Sylita discusses how her background in professional basketball helped her get started as an affiliate, why she sticks to one language per site and why she hasn't yet opened a sports betting site.
Hometown and Living In: Virginia, United States

New Jersey's online casinos opened Thanksgiving weekend, but not without a few -- OK, more than a few -- technical difficulties.

Affiliate Edge provides creative affiliate management for nine online casino brands.

AffPower understands the power of localized content and the importance of doing it well.

Paddy Power's recent growth has spurred developments in its affiliate marketing plans.

GameAccount CEO Dermot Smurfit, FDC Chairman Joseph Colebut, FDC Director of Administration Frank Pracukowski, FDC board manager Tim Walker and Mashantucket Pequot Gaming Commission Director of Compliance Al Baldoz discuss Foxwoods' new partnership with GameAccount.

Ken discusses playing televised blackjack, the difference between tournaments and cash games, and recent developments in U.S. regulation.

MJ discusses why it's important to work with programs that treat players well.
Hometown and Living In: Madison, Wisconsin, United States

Jimmy talks about the effect of increased information access on the sports betting scene, New Jersey's fight to regulates sports betting the role of big events in drawing traffic.
Hometown and Living In: Montreal, Quebec, Canada

Leopold talks about the roulette industry in Germany, the factual inaccuracies of "Run Lola Run" and his beef with 888.
Hometown: Waldershof, Germany Living In: Germany

Chris discusses the importance of trust, his background as an Internet consultant and why January is the best month for sportsbook affiliates.

BET-AT.EU offers customizable bonuses for players.

BrightShare brands all work exclusively with Microgaming software, and BrightShare has a heavy focus on mobile casinos.

Affiliate REPUBLIK launched in October, but the team running it has been in the industry for a long time.

Webmaster News: 888 to launch real-money gaming on Facebook
888 will offer bingo, casino and slot games to Facebook users in the U.K.

Ralph discusses social media, being a rogue superhero and getting advice from GPWA members.
Hometown: Nijmegen Living In: Netherlands

Rod discusses the early days of SEO, how nongaming sites differ from gaming affiliate sites, and the failures of the Mexican postal system.

Mike discusses mobile and live dealer casinos, handling Google updates and the importance of promoting safe, secure brands.

Webmaster News: 7Red selects mobile platform
The online casino operator will use the cloud-based Mobile Stakes platform to take its games to the mobile market.

Jem discusses customer service, tournament listings and why he doesn't spend a lot of time on SEO.
Hometown and Living In: Sydney, New South Wales, Australia

Paul discusses handling fraudsters and quotes The Big Lebowski at us.

Thepogg discusses video content and gives some opinions on the DOJ's case against online poker operators.
Hometown and Living In: Edinburgh, Scotland, United Kingdom

Tony discusses the importance of the personal touch in branding and illustrates with pictures of his cats.

Davide discusses targeting high rollers and how to deal with being hacked.
Hometown and Living In: Rome, Lazio, Italy

Aidan talks offline marketing, free stuff and the importance of patience.
Hometown and Living In: Leicester, England, United Kingdom

Webmaster News: Bally Technologies acquires Chiligaming
The slot machine manufacturer hopes to helps its casino customers move comfortably into online gaming.

It's critical for affiliates to know their audience when promoting poker, bingo, casino games and sports betting.

Live dealer online casinos bring the experience of a brick-and-mortar casino trip to the online gaming world--and they're proving popular.

Dmitri Brodov discusses recent developments in Russian gambling.

Katy Stafford talks branding, payments and treating every affiliate as a VIP client.

Anthony Prissman discusses spamming, new active player terms and South African chocolate.

Eddie Yu discusses his new book and the benefits of working from home.
Hometown and Living In: London, England, United Kingdom

Saba discusses the importance of bonuses to slot players.
Hometown: Mauritius Living In: India

Tim Glenn talks no-deposit bonuses and makes a lot of jokes.
Hometown and Living In: Toronto, Ontario, Canada

Graham Rowlands discusses his websites, the pros and cons of the industry, and the benefits of old-fashioned paper over software.
Hometown and Living In: Toronto, Ontario, Canada

JJ Hofkamp discusses mobile gaming, the affiliate side of mobile gaming and the importance of to-do lists.

Gil Galperin discusses delivering high-quality content in multiple languages.
Hometown and Living In: Tel Aviv, Israel

Hussein Chatin discusses the importance of coaching, how to deal with plagiariasm and some tips for SEO.

Stephanie Gould of BetCroc Affiliates discusses how her experience in Las Vegas brick-and-mortar casinos helps her as an affiliate manager.

Hilary discusses leprechauns, casino marketing as a family business and why she moved to Sweden.

Zoorana discusses her background in writing casino articles and teaching English, why she recommended a fellow GPWA member get a tortoise and why she waits to reply to e-mails from affiliate programs.

Carl-Johan discusses the Swedish online gambling market, the importance of links to SEO and how he structures his time.
Hometown and Living In: Stockholm, Sweden

Peter discusses his horse racing sites, black and white hat SEO, and the importance of building a brand.

Jamie talks about his interest in cars, his plans for a GPWA-like site and the recent earthquake in New Zealand.

Yuval discusses the move from being an affiliate to an affiliate manager, the importance of integrity and why he prefers Facebook to Twitter.

Nicolas Fleiderman, Casino Creed Affiliates  - Issue 16, May 2011
Nicolas discusses the growing popularity of live games, his relationship with the Regent Casino in Bucharest and the changes he's seen in his time in the gaming industry.

Justin discusses what makes Win A Day and Slotland unique, the challenges of marketing slots-only sites and how to handle affiliates who spam.

George discusses managing a variety of brands, why he thinks overregulation is the biggest challenge facing the industry and why he doesn't have any good party stories.

Martin talks about his background in Czech sportsbooks, marketing with David Coulthard and why he uses multiple software providers.


James discusses the World Cup, marketing bet365's non-sportsbook sites and what makes the bet365 casino special.

Otto discusses why he's not targeting the Chinese market, his background in mining alluvial diamonds and why he hopes the U.S. legalizes online gambling soon.
Hometown: Kimberley Living In: South Africa

JC discusses why he moved to Mexico, why he doesn't work with affiliate managers who have their own sites and his background as a sports pool bookie.

Benjamin discusses his different target niches, why he thinks Google prefers a site with a dedicated server and the effects of France opening up its online gambling market.

Alexey talks about being caught in the Second Tulip Uprising, being caught in a coup in Latvia in the '90s and the problems with USA affiliate programs.

Andy talks about how he manages his time to run so many sites, how he got into the industry and why he's a GPWA member.

Arthur discusses the Russian-language market and its differences with the English-gaming market, plus the proper Russian way to drink vodka.
Hometown and Living In: Saint Petersburg, Russian Federation

Michael talks about building a new brand from the ground up, the advantages and disadvantages of Flash-based casinos and how to come back from making a mistake.

Steve Rubin would like to see the industry impose a "decency and competency" test to anyone wanting to become an online casino operator, to "weed out all the dopes who have managed to get gambling licenses."

Sarah Psaila (sarah@betsafe.com), Betsafe.com Affiliate Program  - Issue 13, June 2010
Betsafe prides itself on being a company that maintains close contact with customers and business partners alike.

Not many of the affiliate managers have shared ownership in a castle, but Aaron O'Sullivan does!

After years as an "office pleb," Mark decided to take his destiny into his own hands as an online gambling affiliate.

After learning the roulette "system" that guaranteed him he would win was really the debunked Martingale System, Teo searched for affiliate programs he could trust and found the GPWA.
Hometown and Living In: Milano, Lombardia, Italy

"Madnesz" says there is "tremendous player value in (forex), which is even bigger than the casino industry."

After spending 20 years managing a bowling center, Janet decided that 70- to 80-hour work weeks weren't for her. Now, as a full-time employee at GamTrak, she likes working from home.

Affiliate Interview: "We're all family in the GPWA!"
The man behind BonusStart.com, "hakank" says he's thankful for GPWA members who helped him out when he was in a bind.
Hometown and Living In: Gustafs, Sweden

Truth is, the first sites "FictionNet" built were literary focused, but he's been an online gambling affiliate since 2001.

Moore says it's important to form bonds with folks in the online community, and that proved to be true when he was diagnosed with cancer.

Boris Chaykin has played a major role in making Offsidebet.com into one of Eastern Europe's most popular all-in-one gaming platforms.

Webmaster News: Playtech launches platform for mobile gaming
The new mobile Web app is the latest cross-platform solution from Playtech, allowing players to continue playing their favorite online casino games on the go.

Webmaster News: Cryptologic loses $35.5 million in 2009
Revenue decreased to $39.8 million from $61.5 million in 2008, a drop of 36.9 percent.

Webmaster News: Harrah's launches long-awaited online casino
The new casino is named Caesars Casino Online and bears the unique black and gold Caesars branding.

In the online gambling industry, a decade is practically a lifetime. As the calendar turns from the aughts to the teens, we look back at the previous decade and see an era marked by rapid growth, market- and industry-altering earthquakes, arrests, trials, recession, and new and emerging growth areas.

For affiliates, the name of the game is converting leads into sales, so keeping abreast of operator promotions could give you a leg up on the competition.

Emma Lewis (emma), Royal Apollo Affiliates  - Issue 11, January 2010
When the folks behind Royal Apollo Affiliates built their program, they looked at top affiliate programs and read affiliate forums to see what is really important to affiliates.

Benjamin says immediate support is the key to building successful relationships with affiliates and strives to find resolutions to issues affiliates bring up in less than 24 hours.

Hastings quit his "day job" when he realized he was earning more as an online gaming affiliate. He says the ability to teleport would be the best super power and that he's a big fan of the GPWA's "Who sent this money?" forum.

Affiliate Interview: Clean HTML code conquers all!
Having clean HTML code is a tough job, but "lunaaurora" says it's a must, along with courage and patience, for affiliate webmasters.
Hometown and Living In: Genoa, Liguria, Italy

Affiliate Interview: Meet the man behind the mask
Richard Wright, known as "QwertyCasino" on the GPWA forums, says he joined the GPWA because he wanted the seal of approval on his sites. "It was only when I looked into it a bit further that I discovered how bloody helpful it was," he says.

There's no doubt Pat Chapdelaine (aka "giggles7p") is one of a kind; just wait until you read about why she selected her avatar. Pat opens up about having a son serve in the military overseas in Iraq and her love of all animals — except for spiders.
Hometown and Living In: Bristol, Connecticut, United States

Fredrik Wadstein says that affiliates know the "traditional" online casino model works, but Buzzluck's 3D casino offering gives affiliates something new and unique to promote while also giving players a better overall experience. Sounds like a win-win-win.

Littlefield is relatively new to the online gambling industry, but she is soaking up the experience, using forums and social media to get to know affiliates beyond their business relationship.

Johnson says he didn't find the online gambling industry, but rather the online gambling industry found him, a self-proclaimed "geek with some HTML/CSS knowledge but no experience."


Renee says she builds trusts with affiliates by "telling it like it is" and not sugarcoating anything.

Introduction: Catch spammers while you sleep!
Interviews with GPWA members Daera, BetPartners, casinoinfogr, pumacat and jinnia.

GPWA member Daera advises affiliates that adding a forum component to their site takes a huge investment of time.

GPWA member casinoinfogr gives readers a few lessons on how to improve their photography skills.
Hometown and Living In: Athens, Greece

GPWA member pumacat predicts that one day, people will be able to order slot machines to their homes and make deposits with their credit cards.
Hometown and Living In: Toronto, Ontario, Canada

Robert Medl discusses being a jack-of-all-online-trades, the difficulties of tracking individual player behavior and the difficulty of finding pinball machines these days.

Antoine talks about why he doesn't drink, why he likes to keep his site small and why he thinks he might be in the wrong business.
Hometown: Edmonton, Alberta, Canada Living In: Caribbean

From the GPWA Forums: Time to end this free spin nonsense
GPWA forum members discuss problems with misleading free play promos.

The newest development in online gaming seeks to recreate the land-based casino experience with use of a Sims-like immersive environment.

Grant Cook (Grant), Commission Warehouse  - Issue 7, January 2009
Grant discusses the benefits of working with a program focused on one brand, why Players Palace Casino developed its unique sign-up offer as it did and how he establishes trust with affiliates.

Rakesh Karan (rak), Lion Slots Affiliates  - Issue 7, January 2009
Rakesh talks about the pros and cons of living in Singapore, what I-Slots are and common SEO mistakes.

Simon of EarnReal discusses why independent racebooks are better than ones attached to sportsbooks, how to market around major sporting events and what's different about EarnReal's statistics reporting package.

Bill discusses working in a genetics lab, how he got into the investment game and playing slots as a kid when the adults weren't looking.

Heather talks about being an industry old-timer, the effects of the UIGEA and her attempts to develop a payment processing solution.

Kolbein discusses why he works with Norwegian rather than Spanish markets, why he's fine with using English-language banners on Norwegian sites and why he doesn't go to the beach very often.
Living In: Alir, Spain

Andrew discusses martial arts, his background as a network security engineer and why he promotes a broad range of sites.

A mother of five, Laurie insists that balance motherhood and working as an affiliate aren't as hard as one might think -- at least not when you have an amazing husband.

Andy says he's always redesigning, tweaking and testing his site, and is doing his best to learn SEO.

Lyall says his biggest fears are heights and sharks, so he wants to face those fears by sky diving and jumping into a shark cage before he dies.

Affiliate Interview: WagerX: The Doctor Is In
Adrian decided to go to medical school in Costa Rica and decided to stay, then found a side job as an affiliate webmaster in the online gambling industry.

Diana says a lot has changed in the three years she's been an affiliate webmaster, including how much players know about the industry.

Christine says being part of the online gaming industry is like exploring a new universe: "It is an ever-changing industry and you have to stay on your toes to keep up with the daily changes."

Wilson says when he finished his education, he needed to find a job, any job. "The job I got just happened to be in the online gambling industry, and the rest is history!"

Kirk says the keys to success as an affiliate are to have a marketing plan in place, produce quality content and update your site regularly, and be willing to spend money to make money.

Almaree says Sloto' Cash focuses on providing visually stimulating offers and games with entertaining bonus rounds that engage the customer's senses.

When Leighton interviewed for the job, she had no idea what an affiliate was and had never played in an online casino, but she learned quickly on the fly, earning a nomination for a Best Affiliate Manager award.

Cedric says he found the affiliate trade while searching for the "potential for building residual income and high possible revenues without any burdensome financial investment and achievable within a short time frame." Of course, the reality was somewhat different from his initial expectations.

When Robin was searching for the best way to keep track of her online casino login information, she realized that other players might like to have all that information in one spot as well.

It's safe to say that at 72 years old, Nandakishore has more breadth of experience than most affiliate webmasters. Born in India, he has a doctorate in German literature and a 30-year career in the IT industry, and he says he's still learning everything he can about the gambling industry.

An affiliate with a Web consulting business on the side, Charlie has done work in the healthcare engineering, jewelry and gambling industries. He learned very quickly that there was no one-size-fits-all solution and that he needed to understand each industry on its own in order to succeed.

After getting started in the online gambling industry with Ladbrokes, Dave started onlinecasinoreviewer.com as a hobby. One year later, he decided to try to make it as a fulll-time online gambling affiliate.

She gets to work at home, doesn't have to get up early, has no bosses or managers, gets to own her own business, earns good money and takes days off whenever she wants. Sounds like a dream job to us!
Living In: Minsk, Belarus

After building a cabin in the Patagonian Andes, Pablo got hooked on flying a plane because instead of a two-day mountain climbing adventure to get there, he could arrive in 30 minutes.

While "cat" would be the obvious choice, Kat says the experience of flying would be too good to pass on.

Executive Gaming Monthly offers players the opportunity to purchase a casino game of the month, and affiliates can earn a commission on every package, every month.