Recent GPWA Times Magazine Articles

Articles
iGaming site rankings
We present rankings for iGaming sites before and after the pandemic hit, courtesy of iGamingDirectory.com, a free online service available to GPWA private members and sponsors. »

Virtual Events: The New Reality
As the 2020 calendar of live events was wiped out by COVID-19, the iGaming industry pivoted to virtual events. Lee-Ann Johnstone explains why and how you need to learn to make the most of the "new normal" of networking and lead generation. »

Customers. COVID, commission and change
With a global pandemic creating greater obstacles for iGaming affiliates and operators, Christina Thakor-Rankin wonders what our industry will look like in life after lockdown.  »

Forecasting 2021
With a turbulent 2020 coming to an end, the iGaming industry has reason for optimism in the New Year, thanks to esports, cryptocurrency and increasing customer demand. »

The art of link building and content marketing
The iGaming waters have been muddied by a global pandemic. Now, more than ever, affiliates and operators need to employ a strategic marketing and link building strategy that gets their brand message in front of the right audience. »

The affiliate race: From imagined communities to a sense of belonging
Communities are built on a sense of belonging. The affiliate marketing industry, however, is currently experiencing a belongingness deficit due to the abundance of choice and its inherent focus on numbers. »

iGaming portal rankings
We present global rankings for iGaming sites before and after the pandemic hit, courtesy of iGamingDirectory.com, a free online service available to GPWA private members and sponsors.  »

Navigating the COVID-19 landscape
Andrew Parker from Blueclaw Media breaks down how iGaming affiliates should alter their content marketing and SEO strategies in the face of an unpredictable and unprecedented pandemic.  »

Affiliate marketing: The future is bright
Despite the potentially long-lasting ramifications of COVID-19, the iGaming affiliate space is still bursting with long-term potential for those with the right technology, plan and partners in place. »

Reaping the benefits of blockchain technology
By adding ease of use, trusted transactions and speedier payments to the online casino experience, this oftentimes scorned decentralized technology should be universally embraced by players, operators and affiliates. »
Affiliate Interviews

An iGaming of well over a decade, "Juan Roman" has taken the "content is king" mantra to a whole new level, while continuing to evolve in other sectors of the industry.  »


This aptly named affiliate has transitioned from predicting weather models on-air to leading the fight against a growing number of rouge online casinos. »


While he has no plans to leave his full-time gig in the finance world, this part-time affiliate is fuelled by his passion for poker, writing and coaching. »


The COVID-19 pandemic convinced this veteran sports betting affiliate to apply his skills and experience toward a whole new vertical.  »


Ideas for an affiliate business began percolating for Ernest when he was a teenager, leading to a life-long career in the iGaming industry. »


After leaving the financial sector for the iGaming industry, this German affiliate is living a "dream" and giving back to the poker community »


Andrew explains that as affiliates, if we can't ultimately help players choose casinos, there's not much value in it. »


Jamie won't be surprised if in five years every high street bookmaker has closed down and the whole operation will have moved online. »


A digital marketing veteran based in the Ukraine, Mykola discusses how he has thrived with the rapid development of the iGaming industry and how it helps create new challenges.  »


Alex, who works for Highlight Media in Malta, talks about how he went from a basic content writer to being fully immersed in the iGaming affiliate industry. »
Affiliate Manager Interviews


With Bitcasino at the forefront of cryptocurrency gaming, Agni believes it is wise for affiliates to work with crypto casinos since those players tend to have a higher lifetime value.  »



Svetlana explains why she enjoys working closely with iGaming affiliates and breaks down some of the unique attributes the emerging Megapartners program offers. »



A native of Bulgaria, Adrian’s past experience spanned from customer service to VIP manager to business development before becoming COO and co-founder of Dench eGaming Solutions.  »



After giving up a career with his family’s construction business, Phil jumped into the iGaming business and has settled in nicely as Betmaster’s Head of Marketing.  »



Fabiola emphasizes when it comes to the iGaming industry, what is cool, new and working today might be old and outdated very soon. »



Adam emphasizes that being at the forefront of cryptocurrency gives his brands a certain authority in the market. »



Nina talks about the advantages of working for a leading bitcoin casino and how it benefits affiliates.  »



Glazier, who joined bet365 in 2004, says operators need a strong product offering and a solid affiliate program in order to build successful relationships with affiliates. »



The Casino Rewards affiliate program offers 35 percent commission to all affiliates, with no negative carryover. »
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