GPWA Times Magazine - Issue 1 - May 2007

Affliate Program Manager Interview Series 37 y our account managers — they are there to he lp you grow. What makes your program a unique experience for its pl ayers? O ur people!We have dedicated teams of experts in cluding: a large creative studio, retention a nd conversion divisions, marketing divisions fo cusing on specific global markets, a state-of- th e-art IT division with global departments, a pr oduct development division, and a business in telligence division including research. All of o ur people are tasked with ensuring that we de velop and execute the best player experience in this extremely competitive industry. What do you see as the most e ssential things that an affiliate m ust be doing today to achieve lo ng-term success? A ffiliates should not give up. They should h ave excellent knowledge of SEO as well as b usiness and e-marketing savvy, and should w ork closely with their account managers to maximize their potential and build strong re lationships of trust and support. Do not ex pect overnight success — building your b usiness will take time. Attend conferences and le arn your skill. The results can be extremely re warding. In 2008, where do you see this in dustry? M arkets outside the U.S. will become m ature and sustainable — from an industry pe rspective. The regulation of the industry w ill gain momentum, ensuring long-term su stainability. “. . . and on another good day in a boat” Our webmaster relationships have made our business a success and without these personal relationships we would soon be out of business. Our webmasters are not merely part of our program but are our partners. Through our journey with webmasters, we continuously learn and improve. “ “ “At CAP Euro, with Teresa and Philippe. Our badges are turned to ensure anonymity!” GPWA TIMES | REFERBACK | Grant Laubscher