GPWA Times Magazine - Issue 1 - May 2007

Affliate Program Manager Interview Series 43 FOR PARTNERLOGIC’S CLAIRE LEIGHTON, KEEPING IT PERSONAL WINS MORE AWARDS C ould you tell us a little bit about your program? P artnerLogic promotes the award-winning In terCasino, InterPoker, VIP Casino, and the re cently added PlayboyGaming brands. We were v ery proud to be awarded the Casinomeister A ffiliate Program of the Year 2006, and are w orking hard to get the award again this year. Si nce passage of the UIGEA, what h as changed and how has your pr ogram adapted? The UIGEA ef fected everyone in the industry. It w as a shock, but as a company, we w ere very quick to recover. We were al ready very strong in other markets, es pecially with our European and Ja panese casinos already established m ore than four years earlier. We are working with a lot of our af filiates who were huge in the U.S. m arket to help thembreak into other m arkets. H ow do you approach working with p ortal webmasters? I have a very p ersonal relationship with a large n umber of our affiliates. I think this h elps in the business relationship, a nd makes the working day a little ni cer for everyone! I don’t agree with th e “hard sell” approach a lot of my af filiates have complained about re ceiving, and I feel this does more h arm than good. With a personal a pproach, webmasters remember y ou, above others, and will come to you with any ideas they have, in stead of you always asking things of them. I verymuch believe in joint partnerships a nd base all my work with affiliates around this. W hat has the withdrawal of Neteller meant to the in dustry and your program? For PartnerLogic, w e have been monitoring this situation for all of our U.S. affiliates, and this doesn’t seem to h ave hit us as hard as we expected. We have a lo t of payment solutions for our affiliates, which m eans I could probably count on one hand the re ports of problems in withdrawing money. W hat do you hope to accomplish being a GPWA s ponsor? I believe in providing affiliates with as much information as I can, as quickly as p ossible. Without regular updates from affiliate m anagers, the affiliates are not able to do their jo b properly, and therefore we are not doing our jo b properly. I t hink the forums are a great place for affiliates to see exactly what we are up to and also contact us with any questions and comments they have. The more ways they can contact us, the better it is for both parties. What advice would you give to new would-be gaming affiliates? I would suggest that new affiliates do their homework before setting up their website. There is a lot of competition in this industry, so the better prepared they are wh en setting up their site, the more successful they w ill become. What makes your program a uniq ue experience for its players? O ur casino and poker rooms ha ve a lot of benefits. Receiving t he award for “Best Online Casin o” for each of the last 5 years fro m the readers of “Gambling Onl ine Magazine” speaks for itself. W e have great loyalty programs and a fantastic customer support cent re, all of which keeps our play ers coming back month after mon th. “Team GNUF – you can plainly see that we mean business. I’m the tall guy in the back.” Claire Leighton “Active volcanoes makeme nervous. That person taking a picture below me is much too close!” OVERVIEW PartnerLogic offers regular affiliate incentive schemes including increased commission payment to high value prizes; marketing tools and tips; comprehensive, up-to-date online affiliate tracking and reporting suite; affiliate-coded, branded creative; the ability to promote one or more of the PartnerLogic premium online gaming brands with just one account number; affiliate commission payments in the currency of your choice, US Dollars, Pounds Sterling, or Euros; dedicated affiliate managers; and 25% to 50% revenue share. Software Platform: WagerLogic Earnings: Revenue Share Brands: Intercasino, Interpoker, Playboy Casino, Playboy Poker, VIP Casino Position: Affiliate Manager, PartnerLogic Age: “You want to ask a woman her age?!” Hometown: Kent, England Favourite Sports: ”Sports?!?! Does shopping count as a sport?!? Shopping can be very competitive and exhausting, you know!!” Favourite Travel Destination: “I recently got whisked away to Venice for my birthday and I thought it was an absolutely beautiful place. The weather was very nice, the food delicious, and the surroundings were some of the most beautiful I have seen. I almost didn’t come back! I would recommend this to anyone.” “I’m the one with the BIGGEST smile.” “ ” The NETeller situatio n hasn’t hit us as hard as w e expected, and we have a lot of payment solutio ns for our U.S. affiliates. I could probably cou nt on one hand the repor ts we’ve had of problem s in withdrawing mone y. GPWA TIMES | PARTNERLOGIC | Claire Leighton