GPWA Times Magazine - Issue 1 - May 2007

L E T T E R F R O M T H E D I R E C T O R I am pleased to present this inaugural edition of GPWA Times magazine. In these rapidly changing times in the online gaming industry, it is vitally important that affiliates and affiliate programs work together, hand in hand, to help our industry and businesses thrive. This publication was developed as part of our ongoing efforts to grow the Gambling Portal Webmasters Association (GPWA), providing new programs for members and strengthening the industry relationships the organization promotes. Inside, we’ve profiled 16 of the best affiliate managers in the industry and asked them to talk about themselves, their programs and the keys to working with affiliates. Our hope is that after reading this series, affiliates will walk away knowing these managers — and their programs — a little better. And that this knowledge will help both affiliates and affiliate programs maximize their profits in the long run. Keeping up with industry news and events is also critical to an affiliate’s bottom line. So in this edition, we also introduce you to Betfred founder Fred Done, share tips on how to become a super affiliate, discuss the importance of forums, profile one affiliate’s online success, and take a closer look at the news affecting the industry. We hope you find this information helpful, and invite you to stop by GPWA.org to check out our community and sign up for the weekly electronic edition of GPWA Times. Sincerely, Michael A. Corfman Executive Director, GPWA 7 Four keys to becoming a Super Affiliate What you can do makes lots of money — and go on cool trips. (By Rebecca Liggero) 10 Forums are your friends PAW’s Jeremy Enke explains how participating in a professional forum directly affects your bottom line – for the better. 12 Promoting the World Series of Poker Players still love playing inWSOP satellites. But new registration rules have poker rooms scratching their heads andwonderingwhat to do. Aaron Todd takes a closer look at the situation. 14 200 Seals and counting The GPWA Approved Portal seal has quickly become a symbol for honor and integrity, and webmasters are lining up to get it. (By Steven Corfman) 18 Affiliates still feeling NETeller aftershocks NETeller’s withdrawal from the U.S. market has affiliates scrambling to get paid and players searching for deposit methods. (By Ryan McLane) 22 Keeping the Fred in Betfred Fred Done runs betting shops, online casinos and marathons. And he’s not shy about betting on Manchester United either. (By Aaron Todd) 28 Affiliate Manger Interview Series The GPWA tracked down 16 of the best affiliate managers in the business to find out a little bit more about their programs, personal live and where the industry is headed in the future. 48 Gambling Mojo Online gambling has brought a new job and new love to GPWA private member Mojo. 51 All game, no gamble SkillGround is focusing on skill games— which are legal in much of the U.S. 52 It’s all about “Perspective” J. Todd offers a unique view of the gaming industry via his weekly Webcast. 53 European news roundup In the post-UIGEA world, affiliates and affiliate programs have shifted their focus to Europe. We take a quick look at the latest news from this critical market. 54 Struggling to deposit U.S. players forced to get creative in quest to play online. GPWA Executive Director | Michael Corfman Marketing Director | Andrea Mullaney Program Manager | Steven Corfman Program Assistant | Michelle Newton GPWA Times Managing Editor | Vin Narayanan Copy Chief | Bill Riley Staff reporters | Aaron Todd, Ryan McLane Designer | George Choi Consultant | Matt Naffah Advertising/Subscription To advertise in the GPWA times, please e-mail sales@gpwa.org. To subscribe to the GPWA Times: Simply register with gpwa.org and provide your mailing address. It’s FREE! GPWA TIMES | TABLE OF CONTENTS