GPWA Times Magazine - Issue 10 - Sept 2009

50 GPWA Times :: GPWA SEAL PROGRAM CONTINUES RECORDGROWTH Outpacing historical growth rates for the second consecutive quarter, theGPWAawarded i ts 825th seal of approval in August. Theprogram,which spans 48 countries, represents a growingglobal commitment to responsibleaffiliatemarketing. “We’reboth excitedand i nspiredby the continued trend elevating honest, professional business practiceswithin the webmaster community,” said GPWA ProgramManager StevenCorfman. “It is uplifting t o see this commitment trending upwardon sucha sustained and rapid course.” The criteria investigatedprior t oaward the seal include t hat theportal ismanaged i ndependently of thebrands it promotes; that it respects and upholds copyright standards; and that it does not send spam email, promoteor display pornography, or usemalicious search-engine-optimization t echniques. To communicate the high review standards to site visitors, each seal links toa customized verificationpage that includes an explanation of the criteria, t he nameof the recipient, profiles ofGPWAmembers associatedwith the siteand details for reporting violations to t hemonitoring team. The seal technology detects t hedefault browser language of eachportal visitor, returning both theawardand verification page in the visitor’s chosen l anguage. The servicealso verifies theapproval status of t heportal, ensuring its display only onapproved sites. Toapply for theSeal of Approval,visit gpwa.org or e-mail your listof sites to fairness@gpwa.org . 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