GPWA Times Magazine - Issue 10 - Sept 2009

55 :: GPWA Times Insomecaseswhen the automatedalgorithm cannotdetermine the relativity, theywill send it tobeeditedbyahumaneditorwho works forGoogle. Whenone of the (assumed andwidely acknowledged) 10,000+university students/human editors come to yourWeb site or apage withinyourWebsite, theseare theexamples thatGooglegives to manually differentiateorassign interpretationswhen theoptional settingsor obviousdirectoriesornative languages arenot present. The following language-basedsearchescould inherentlyhave twodifferentmeanings: And: This is only one single guideline under considerationwhen they are researching and understanding the query and subsequently rating/ranking theWeb site/page. Theywill use theseguidelines todetermine themost relevantmarket to rateyou for.When this is taken into consideration in softmarkets, you candominate! Human editorial guidelines that influenceGoogle rankings An internalGeneralGuidelinesdocument produced forGoogleeditors thatwaswritten inApril 2007has recentlybeen circulating in certain forums. In thisdocumentGoogleexplains that thereare twoelements to considerwhen theyaremanually ratingaWeb site/subdomain/Webpage: TheTaskLanguage (Was a language-basedfilter selectedon the searchpage?) TheTaskLocation (Was ageographic-basedfilter selectedon the searchpage?) 1. 2. Query Dominant Interpretation in the Task Location [football],English (U.S.) Thedominant interpretation isAmerican football playedwithabrownovalball [football],English (U.K.) Thedominant interpretation is thegameAmericanscall soccerwhich isplayedwitharoundball Query: [Java], English (U.S.) in the Task Location Dominant Interpretation: Theprogram Possible Interpretation: An island inIndonesia Possible Interpretation: Coffee Query: [mercury], English (U.S.) Dominant Interpretation: Theplanet Possible Interpretation: Thechemicalelement (Hg) Possible Interpretation: TheCar Non-U.S.Googlesearches typically offered threeoptions: Unless the language is thesame (U.S. andU.K. arebothEnglish): Results from theWeb/Internet Websites in [language] Websites from [geographicregion of thenative language in#2] 1. 2. 3. Go Global— TheMarkets Are Soft