GPWA Times Magazine - Issue 11 - January 2010

is the fact that I love the work, that I find support and camaraderie on the message boards, and that I have a saint for a hus- band. I amalsoanature lover andmy life- styleincludeslotsofwalkswithmydogsand relaxationoutofdoors. I love togrillanddo italmostdaily,regardlessofweather.Ihave traveled extensively over the last decade and just tookabreak from it thisyear toen- joymy garden. I also start work very early in themorningand close shopat the latest when it getsdark,which isveryearly in the winter. That givesme lotsof time to social- ize or pursue other interests. Do you gamble online? Ifso,what do you play? I love toplay slots and enjoyblack- jack, but since I live inOregon, I domyplaying in Vegas. How do you spendyour time off? What time off? Lol! I spend time with my husband, take longwalks, trav- el, play with the dogs, garden, grill and enter- tain some. What’s your fa- vorite vacation spot? TheGreek Islands and the Alps. If youhad topick five keys to success as anaffiliate,whatwould theybeandwhy? Be unique. Youdon’twant tobe one of a million sites that look the same and have the same content. And there are a millionnondescript sitesout there! Know your customers; what are their demographics? Build your site to ap- peal to the specific people youwant to attract. Provide all the hard-to-find info you 1. 2. 3. wanted to have when you first looked at onlinegambling. Startwith very specific gambling infor- mation; youwill rank faster. Make sure the programs you promote are approved by Affiliate Guard Dog andCasinomeister. Thatway therewill benonasty surprises. Visit forums togainsupportandknowl- edge. Go to conferences and meet others in thebusiness. Attend some lectures. If youhavean ideayou really think can work, don’t let anyone tell you itwon’t. When I started GamesandCasino ev- eryone toldme I would nevermake it. Iwas goingabout it allwrong.Don’t be afraid to swim against the stream. You might fail, but youmight also succeed beyondwhat you imagine. –Hmm, sticking to5didn’twork toowell, did it? If you could change one thing about the gaming industry, what would it be, and why? I would put rakeback in the hands of theaffiliateprogramsandnotaffiliates. Rakeback results in a lot of theft from fellow affiliates and it’s just not morally justifiable. Iwouldestablishabettercom- munications line between operators and affiliates. IMObothgroupsknow too little about what issues the other group faces. Things would go a lot smoother for all if weunderstoodeachotherbetter. What do your friends and family think of your work as an affiliate? Mostly they don’t quite understandwhat I am doing. The ones that do find it fascinating and some are interested in getting started themselves. What advicewould yougive to someone just starting out in the industry? Find a unique approach, don’t believe every- thingyouhear, doyourown researchand provide content, content, content. What’s the first concert you attended in person? The IsleofWight festival. If you could visit any three places in the world,whatwouldtheybe,andwhy? Aus- 4. 5. 6. 7. 8. tralia, South Africa and Indonesia. I’ve never been there and there is somuch to doand see in thoseplaces. Ifyoucouldhaveone“superpower,”what would itbe?Andwhy? Clickmyheelsand go toanyplace Iwant. I love travelingbut am really sickof 11-hourplane rides. What’s your all-time favorite TV show? Sorry, I don’twatchmuch. If youwere castingamovie starringyou, whowould play your romantic interest? Andwhy? Myhusband.Really.Hemakes mehappy. And finally, what are three things that nobody knows about you? I am pretty much an open book. I guessmost people don’t know I am involved in animal res- cue. Iamalsoprettymucha technophobe – Lord knows how I ended up working online. I never got rid of my hippie be- liefs; I still think love and peace would solvemost humanmisfortune. Just now Idon’t think itwill everhappen... Age: 25, but some oldwoman keeps playing tricks onme inmymirror Hometown: The city of beer,Munich Currently residing in: Oregon Favorite food: Scampi One book everyonemust read: The Little Prince, AntoinedeSaint-Exupéry Site: GamesandCasino.com 55 GPWA Affiliate Interview Series