GPWA Times Magazine - Issue 11 - January 2010

LETTER FROM THEDIRECTOR I t’s2010–anewyear, inanewdecade. Tomark thesemilestones,we’ve set asidea fewpages in this issueof the GPWATimesmagazine– theeleventh – to review theGPWA’syear inpictures andalso togiveyoua last lookat theups anddownsour industryhasexperienced over thepast 10years.Thebottom line: therehasneverbeenadullmoment! This issuewill be launched inLondon at IGE/ICEi, 26-28JanuaryatEarls Court, andat LAC, 28-30JanuaryatOld Billingsgate.We’reparticipating inboth shows andwehope to seeyou there. Inour cover story, VinNarayanan takes a lookat the recentmovement in Europeangamblingaway froma “one market”philosophy toanation-by-nation approach, and thenhe showsuswhat theEUandorganizations including Right2bet aredoing to curtail the trend. Asweall know,mobilegaming is catchingon, although so far its growth hasn’t exactlybeenexplosive. Butwhen it does explode–and this couldhappen suddenly, almost literallyovernight –GaryBealwants tomake sureyou’re ready.Read carefullywhat hehas to say. Also in this issue:RyanDrewof Income Accessonhowgoodplayerpromos are alsoprofit-makingpromos, four all-new affiliate interviews, twoaffiliatemanager interviews, J. Todd’s latest addition to theAPCWWall of Shame–andmuch more. In theWebmasterNews sectionyou’ll seeanexcerpt froma letterwritten byBarneyFrank toPresidentObama calling for theUIGEA implementations tobedelayed–and theyhave in fact beendelayed for at least sixmonths. CongressmanFrank,whoby theway represents thedistrict I live in (which is also thedistrictwhere theGPWA isheadquartered), hasbeenknocking himself out for our industry for a long time. I think itwouldbeagood idea to let himknowweappreciatehis efforts. Let’smake that oneof ourNewYear’s resolutions! Sincerely, Michael A. Corfman GPWAExecutiveDirector DEPARTMENTS 6 WebmasterNews 8 By theNumbers 10 CartoonCaptionContest 32 EventCalendar 46 Affiliate InterviewSeries 56 GPWASponsors 60 GPWASeal ofApproval Program 64 APCW’sWall of Shame 66 AffiliateManager Interviews Hello there, fellowmuseumgoers, and welcome to theGPWA TimesMagazine 2009Retrospective Exhibition. Please free feel towander through our galleries, and be sure to take your time — youwon’twant tomiss anything, including but not limited to: Pumacat prestidigitating,Chalkie in camo,KateGarber holding onto her hat, an affiliatemanager on a blue bike, an affiliatemanager on a red bike and an extremly rare shot of a Transylvanian ice palace. Will2010 yield somany fine photos? We’ll have towait and see.Meanwhile, have an insanely happy and very prosperousNewYear! –—êw‹’—’–ꒉꢪª© 22 GPWA2009–TheYear inPictures Visitourgalleryofphoto faves–2009wasa banner year forgreatpictures! 44 iGamingAffiliatePromotions thatSucceed RyanDrewexplainswhyapromo that’sgood forplayers isalmost alwaysprofitable for affiliates. 36 CoverStory: GamblingWithoutBorders VinNarayanananalyzes thechangingpolitical climate that is responsible formovingEuropean onlinegambling froma“onemarket”framework toanation-by-nation jurisdictional approach, andhe showswhatorganizations including Right2bet aredoing to safeguard theEuropean consumer’s freedom tochoose. 28 MobileSEO GaryBeal showswhy rightnow is the time for all of us tobecomemobileWebpresent and compliant. 12 OnlineGamingStories of theDecade Forour industry, thepast 10yearswereno mereblip in the space-timecontinuum.Vin Narayanan takesusback for afinal look. GPWA ExecutiveDirector: MichaelCorfman MarketingDirector: AndreaMullaney ProgramManager: StevenCorfman ProgramCoordinator: NancyTroy GPWATimesMagazine ManagingEditor: VinNarayanan SeniorEditor: GaryTrask AssociateEditor: Dan Igo CopyChief: BillRiley Designer: GeorgeChoi Advertising Toadvertise in the GPWATimes,please e-mail: sales@gpwa.org Subscriptions Tosubscribe to the GPWATimes,simply registeratgpwa.org andprovideyour mailingaddress. It’sFREE! ISSN1941-9872 Table of Contents