GPWA Times Magazine - Issue 11 - January 2010

GPWASeal ProgramCelebrates2years, 1075awardees TheGPWAawarded its 1,000thSealofApproval in December, just twoyearsafter theprogram’s inception. The expansionoutpacedhistorical growthrates for the third consecutivequarter. Thereare nowover1,075awardees. “Thegamblingaffiliate communityhasshowna remarkablecommitment tohonestyandprofessional responsibility,“saidGPWA ProgramManagerSteven Corfman. “It isbothhumbling anduplifting toachieve this importantmilestoneaswe celebrate theprogram’ssecond anniversary.” Thecriteria investigated prior toawarding theseal include theportal ismanaged independentlyof thebrands it promotes; that it respectsand upholdscopyrightstandards; and that itdoesnotsendspam email,promoteordisplay pornography,orusemalicious search-engine-optimization techniques. Tocommunicate thehigh reviewstandards tositevisitors, eachseal links toacustomized verificationpage that includes anexplanationof thecriteria, thenameof therecipient, profilesofGPWAmembers associatedwith thesiteand details forreportingviolations to themonitoring team. Theseal technologydetects the defaultbrowser languageof eachportalvisitor, returning both theawardandverification page in thevisitor’schosen language. Theservicealso verifies theapproval statusof theportal, ensuring itsdisplay onlyonapprovedsites. Toapply for the Seal of Approval, visit gpwa.org or e-mail your list of sites to fairness@gpwa.org . 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