GPWA Times Magazine - Issue 12 - April 2010

Top12Ways iGamingAffiliates Can EarnMoney Adozenprofitablepaths tosuccess in theonlinegaming industry by EricaAnderson S ucceeding in the iGaming affiliate marketing world can be daunting, but armedwith the right tools, affili- atescan thriveandearnconsiderable revenue. There are a variety of different af- filiate revenue streams. Some affiliates focus on just one avenue, butmost find that com- bining multiple revenue-generating avenues canprovemore successful, and indeedmore profitable. Thisarticleexamines 12of themost popular ways that iGaming affiliates can create a lu- crativeonlinebusiness, andweighs thepros and consof eachoption. 1 SEOAffiliates SEO is the practice of optimizing the code and content of aWeb site and building in- bound links to improve the site’s ranking for specific keywords on search engines. An SEO affiliate would build a site with specific casino content to drive traffic to the casino’s site. Whereas a basic affiliate earns commis- sionsbasedon casino-themed bannersonhisorhersite, SEO affiliates earn commissions based on casino-themed con- tent. These affiliates understand that fresh, relevant content is the key to favorable placement in the searchengines. BenefitofSEO: Thebenefitsof using SEO to attract visitors to your site include (a) it doesn’t cost theaffil- iate anything to optimize his/herWeb site; (b) these affiliatesmaynot have to spend as much on paid advertising; (c) an improvedonlinepresence; and (d) en- hanced reputation. Top 12Ways iGaming Affiliates Can EarnMoney