GPWA Times Magazine - Issue 12 - April 2010

I usually look at the overall spend on “sponsorship–wink, wink” x 18, in order toestablishamaximumoffer. So if the to- tal amount the client is spending on links is £1000 per month, I look to buy a site for up to£18k. Anyonewhohas looked at brokerages that sell sites knows that £5k, letalone£18k, canbuyyoua lot.Take into account themoney saved onmaintaining purchased“sponsorship”duesversusyour campaign expectations. Outside of host- inganddomain renewal expensesyouwill own the links freeand clear forever– they will never expire. Therearea fewother factors to look at and actions to take before buying asite: Domain age–2 yearsminimumunless other factorsoutweigh this factor. Page rank – yes, it does matter when buying a site because it represents G- Trust. Number of existingback links. Qualityof thoseback links, andwhether they link toanydeeppages. How many pages are indexed with Google? Install McAfee SiteAdvisor on your computer. Itwill flaganybadhistory is- sues,malwareor anyoneofmanyother problems a linkmayhave. Other considerations include host loca- tion vs. target location, the number of domain registrants, DMOZ listing and rankings. If it’s a forum, the number of activemembers and recent posts are important. 2 AutoPosting&Spinning for Content –Progressing from tip #1,wewillnowusethese forums, blogs andWeb sites to start building regu- lar content. There are several great pieces of software that canhelpwith this, but two of thebest areSEnukeandArticleSpinner. org. In short, once setupwith basic logins andpasswords is complete, you canpopu- late your siteswith unique content – even if it’s really just variations of other content youown–anddo it all automatically. ► ► ► ► ► ► ► f HOT TIP – By translating a page usingany of the search engine transla- tors (usually in the toolbar they offer) on your existing page you essentially create a new page of related content (with links back toyour site, of course) anda newURL is created. This is a live page!And it is linked to from thesearch engines/authority sites. According to a colleague of mine (Rob Kerry, a.k.a. EvilGreenMonkey) it’s a technique that workswellwithYahoo! andMSN. 3 Blog/ForumPosting — I still believe in the old-fashioned way ofmanually posting to20+ blogs twoor three timeseachweekandes- tablishinggood-memberstatuson12 to15 forums and posting on those forums two or three times aweek. If you’re considering operating your own forum or blog, you shouldbewarned that there are some really evil and malicious types looking to takeadvantageof you. XRumer is a tool that spammers who know just abit about basic coding canuse to create thousands of blogs automati- cally. I DO NOT CONDONE OR ENDORSE THE USE OF THIS TOOL FOR FORUM ANDBLOG SPAMMING. ITHURTS LE- GITMATESITESLIKETHEGPWA. BUT KNOWING WHAT SOME UNETHICAL WEBMASTERSAREDOINGMAYHELP TO ANSWER A FEW QUESTIONS FOR YOU. XRumer isaWindowsprogram that posts forum content with the aim of boost- ing search engine rankings. It has been claimed that theprogram isable tobypass techniques commonly usedbymanyWeb sites todeterautomated spam, suchasac- count registration, CAPTCHAs and email activation before posting. The program utilizes adatabase of knownopenproxies inanattempt tomake itmoredifficult for administrators toblockposts. XRumer can also evade the suspicions of forumadministratorsby first registering to makeapost in the formofaquestionwhich mentions the spamproduct (“Where can I get...?”),beforeregisteringanotheraccount to post a spam link which mentions the product. The side effect of these innocent- lookingposts is that helpful forum visitors searchingona searchengine (e.g.,Google) for theproductmay themselvespost a link to help out, thus bolstering the product’s Google stats without running afoul of fo- rumpostingpolicies. The latest version of XRumer can defeat CAPTCHAs of Hotmail and Gmail. This enables the software to create accounts with these free email services, which are used to register in forums that it posts to. These are practices that black hats have beenutilizing forsome time,butuntilnow PHP skillswerenecessary touse them. Below is a list of dofollow forums: forums.digitalpoint.com vuju.com/ checkthisup.com sitepoint.com/forums thewebmasterforum.net webmasterforums.com allcoolforum.com warriorforum.com forums.webicy.com thehyipforum.com webmasterforumsonline.com webmasters.am/forum webmasterforums.net devhunters.com webmaster-forum.net geekvillage.com/forums zymic.com/forum webmastershelp.com webmasterdesk.org webmasterground.com developers.evrsoft.com/forum websitebabble.com elancetalk.com talkingcity.com australianwebmaster.com wtricks.com forums.webzonetalk.com htmlforums.com searchbliss.com/forum webmasterize.com webmasterserve.com freehostforum.com seorefugee.com/forums cre8asiteforums.com/forums forums.seo.ph forums.delphiforums.com 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 38 12 Top Secret SEO Tips