GPWA Times Magazine - Issue 12 - April 2010

T hings come in twelves this time. It’sour 12th issue (!), andpurely coincidentally, bothour cover story andapiece from IncomeAccess are built around “Top 12” lists. Awordabout the cover story: author GaryBeal knows gaming-related SEO inside-out.Hehaswrittenabout it for years and lectures about it at conferences around theworld.Hehas seenwhat thegoodguys aredoingand knowswhat thebadguys are capable of, andnowhe’s lettingyou inonall of it. Theother“Top12”offering, fromIncome Access, isaniceantidote toGaryBeal’s slog throughSEOheavenandhell. It remindsus thatSEO isbutoneofmany techniques thatwillyieldsignificant rewardswhenusedeffectively. Alsonot tobemissed:VinNarayanan’s glitzyphotoessayonmerrymakingat the IGEandLACshowsandhis look at thestatusofonlinepoker legislation inCalifornia, anexclusive interview witheCOGRA’sAndrewBeveridge, JeremyEnkeoneffectivepoker affiliatemarketing, all-newaffiliateand affiliatemanager interviews, the latest handwritingon theWallofShame, and lotsofothergoodstuff. This issuedebuts in lateMarchat iGBDownUnder and inApril atCAC Amsterdam.We’ll beat both shows. By theway, if you’regoing toCACyou’ll have theopportunity toexploreSEO in greaterdetailwithGaryBeal,whowill be there for that purpose. One last thing: if youhaven’t yet subscribed to theGPWATimes,move your eyes slightly to the left anddo what it saysunder “Subscriptions.” Thanks. Sincerely, Michael A. Corfman GPWAExecutiveDirector GPWA ExecutiveDirector: MichaelCorfman MarketingDirector: AndreaMullaney ProgramManager: StevenCorfman ProgramCoordinator: NancyTroy GPWATimesMagazine ManagingEditor: VinNarayanan SeniorEditor: GaryTrask AssociateEditor: Dan Igo CopyChief: BillRiley Designer: GeorgeChoi Advertising Toadvertise in the GPWATimes,please e-mail: sales@gpwa.org Subscriptions Tosubscribe to the GPWATimes,visit gpwa.org/magazine. It’sFREE! ISSN1941-9872 Wieldingawickedcamera,VinNarayanan catches conferenceattendeesafterhours– in full party-hoppingmode. IGEandLAC–FoggyDays,Groggy Nights inLondonTown 16 For you from IncomeAccess:adozen profitablepaths to success. Top12Ways iGamingAffiliates CanEarnMoney 24 Effectivepoker affiliatemarketing,Jeremy Enke tellsus,“isnot rocket science.”Be creative,makeaneffort,and successwill follow. PokerAffiliateTips for Success in2010 30 Buckleup for thisone–GaryBeal takesuson abumpy ridedown thehighwaysandbyways ofwhite-hat andblack-hat SEOpracticesand techniques. CoverStory:Top12SEOTips2010 36 LETTER FROM THEDIRECTOR 6 8 10 28 46 56 60 62 64 WebmasterNews By theNumbers CartoonCaptionContest EventCalendar Affiliate InterviewSeries GPWASponsors AffiliateManager Interview APCW’sWall of Shame GPWASeal ofApproval Program DEPARTMENTS 12 32 Exclusive InterviewwitheCOGRA’s AndrewBeveridge CaliforniaOnlineGamingLegislation ALSO IN THIS ISSUE Table of Contents