GPWA Times Magazine - Issue 13 - June 2010

ers and automatic rules so that certain e- mail instantlypopulates in logical locations in your inbox. It allows you to find certain messages easily and separates the internal e-mail from theexternal. Inyourmind,what’smoredifficult,attract- ing players or retaining them? As a rela- tively new casino the biggest challenge is recruitment.Thechallenge lies inbuilding recognition of the brand and positive re- sponses to it.With the latterwe’vealready seen a great deal of success; the former will comewith timeand investment. Whatadvicedoyouhaveforsomeone just starting in the industry? Understand the industry; askquestionsand learnasmuch as you can from everyone. Having an un- derstanding of affiliates, SEO, customer relationship marketing, security issues, payments and so onwill allow you to em- pathize with affiliates, affiliate managers and the casino staff generally, and allow you tomake faster, better andmore confi- dent decisions. People in the online gambling industry have been known to party. What’s your best party story? Of the stories I can tell without totally disgracing myself the best one would be the time I’d had a few beers and invited the whole bar back to my locked hotel swimming pool at 3 a.m. I was caught by security guards after 15 very fun minutes in the pool – after all I had nowhere to run to as I was staying there. I denied everything (I’ve seen the cop shows!) until they showedme fright- eningly clearCCTV footageofme running around inmyunderwear. Ifyouwereatabarwithanunlimitedbud- get,what wouldbe your drink of choice? Andwhy? Ahhh, somany tochoose from. I guess itwouldbeHighlandParkwhisky... but then I likeaHendrick’sginand tonic... andof course there’sBollinger. Who do you think is going to win the WorldCup this summer?Andwhy? Spain. They’re playing the best football in the world at themoment, and given theywon the Euro Championships they may have lost theirpenchant forbottling itat thebig events. Naturally, I’d like to say England butIdon’t thinkwe’requite there– they’re withina reasonable shout, though. If someone is visitingyou,what’s theone placeyouhave to take them to see? Well, I’ve only just moved to Malta, but from what I’ve discovered of the place it would have to be Mdina – the original walled fifteenth-century capital in the center of Malta thathasbarelychanged.Whatcould bebetter thanaplacewithgreatviewsand superb littlerestaurants inasettingof real atmosphere? What are three things that nooneknows about you? Three things?! I’m a pretty openperson...er...right: I own a castle...okay, it’s ruined and shared amongst 300 or so other O’Sullivans, but it still counts, I reckon. I’magliderpilot. I support Norwich City Football Club. Not amassive secret but I’m suremost people reading thisdidn’t know that. 1. 2. 3. 69 AffiliateManager Interview Series