GPWA Times Magazine - Issue 14 - October 2010

Jeremy Enke Jeremy Enke is the CEO of Poker Affliate Listings (PokerAffiliateListings.com). Jeremy has dedicated over seven years to the poker affiliate market, with an overall mission throughout this time of helping affiliate marketers reach their full potential and become more successful in this terrific industry. Jeremy has been involved in the poker affiliate industry since 2003. Founding the world’s largest poker affiliate community, followed by the world’s largest poker affiliate network, Jeremy likes to refer to himself as a self-proclaimed Certified Baller. Jeremy’s sense of humor and entrepreneurial spirit are second to none. ments throughout the rest of the page. And always tell your visitors what you want them to do; for example, “Click Here Now,” “Download Now,” “Visit Now.” And of course, for your readers who make it all the way to the end of the article, always close with a strong call to action. Give yourself as many opportunities as possible to get them to click through. Use common sense, though; nobody wants to see a ban- ner farm or 100 text links! When thinking of converting traffic to real money players, keep this in mind: you are trying to get your visitors to interrupt the task that delivered them to your Web site. This is why your Web site has to be a vir- tual salesperson. The web is full of blogs and articles on calls to action. I highly encourage poker affili- ates to study this aspect of Internet market- ing more closely. As the industry becomes even more competitive, the easiest way to increase your revenues may be by simply increasing your conversion ratios. By un- derstanding the traffic on each page of your site, and then optimizing those pages with the proper calls to action, you will without a doubt see much higher conversion rates. Converting your traffic to real money players at online poker sites is not as easy as it may look or sound. However, if you understand each of your page’s traffic and attempt to “close” each visitor, you will certainly increase your chances of conver- sion. You should end every article, news story or review with a strong, targeted call to action. And with college back in session and a whole new breed of poker players entering the market every day, there has never been a better time to focus on con- version strategies by optimizing your in- dividual pages with strong calls to action. Happy poker affiliating! 17