GPWA Times Magazine - Issue 14 - October 2010

use the definition of accessibility text too loosely. While keyword stuffing is hope- fully behind us and left back in the 1990s, Google will take a dim view of excessive image replacement or accessibility text. That said, your site’s usability is your business. If you want to use JavaScript to reveal a piece of copy on clicking a button, that is your business. There are also many legitimate reasons to cloak; just make sure you’re not using such techniques inappropriately. And remember . . . Always seek professional advice before commencing your SEO campaign. Picking a keyword is picking a fight. Don’t pick a fight unless you’re sure you can win. • • If you have any specific questions e-mail me directly at paul.reilly@stickyeyes.com or follow me on: twitter.com/paulreilly or stalk me on: foursquare.com/user/paulreilly Paul Reilly Paul Reilly is one of the U.K.’s top iGaming SEO and link strategists, with 11 years experience, multiple SEO awards and honors, and a proven track record in the most competitive markets, including financial services and travel. Today, crawler-based agency Stickyeyes leads the way in forensic SEO and competitor intelligence, tracking 11,836 SERPs hourly, across 43 servers in 13 countries. 32 www.Affiliates33.com info@affiliates33.com US / Canada Toll Free: 800-215-3565 Up to 50% commission for a life time Commissions offered across all our products (Casino – Sportsbook – Horses) Fast Payouts Top Affiliate Service and Support Exclusive marketing material to help you create custom ads on your site SO WHAT ARE YOU WAITING FOR? Join Affiliates33.com and get ready to make some Serious money! AFFILIATES33.COM OFFERS A UNIQUE, RELIABLE, TRUSTWORTHY SERVICE THAT GUARANTEES YOU THOUSANDS OF DOLLARS IN REVENUE. 50