GPWA Times Magazine - Issue 14 - October 2010

I n this issue of the GPWA Times Magazine – the 14th – we turn the spotlight on you. Our cover story celebrates the diligence, imagination, dedication, resilience – and incredible presence of mind even under the most trying circumstances – of GPWA members around the world. By the way, for those of you who wonder how we choose our interviewees, here’s a hint: post early and often in the GPWA forums. Other stories this time around include Vin Narayanan’s look at content and copyright issues; advice from Jeremy Enke on how to increase and retain your poker traffic; Aaron Todd’s visit to the Income Access headquarters, where Nicky Senyard shares with him some of the secrets to their success; a refreshingly candid interview with 7Red Affiliate Manager Michael Gold; and some choice SEO dos and don’ts from Paul (Stickyeyes) Reilly. For your viewing pleasure, be sure to see and admire the brilliant photos taken by Vin Narayanan and yours truly in Prague during the iGaming Super Show, and Vin’s pictures from the WSOP in Las Vegas. The Departments sections, as usual, are a good read, including another cartoon caption contest and a “Hall of Fame” where the “Wall of Shame” once stood (and may stand again). This issue of the GPWA Times Magazine will be released in Hungary October 7-10 at the Budapest Affiliate Conference. Hope to see you there! Finally, in this issue we mark the untimely passing of two prominent men in our industry – Allan (Captain) Leonard and Lou (Professor) Fabiano. Their contributions to online gaming were substantial and the people they helped in one way or another number in the thousands. They will be truly missed. On behalf of the entire GPWA community, our condolences to their families. Sincerely, Michael A. Corfman GPWA Executive Director LETTER FROM THE DIRECTOR 6 10 11 28 34 64 70 72 Webmaster News By the Numbers Cartoon Caption Contest Event Calendar Affiliate Manager Interview GPWA Sponsors GPWA Seal of Approval Program APCW’s Hall of Fame DEPARTMENTS 18 24 30 68 Prague Photo Gallery WSOP Photo Gallery SEO Strategies That May Get You Penalized In Memoriam – Allan (Captain) Leonard and Lou (Professor) Fabiano ALSO IN THIS ISSUE GPWA Executive Director: Michael Corfman Marketing Director: Andrea Mullaney ProgramManager: Steven Corfman ForumModerator: Anthony Telesca Program Coordinator: Nancy Troy GPWA Times Magazine Managing Editor: Vin Narayanan Senior Editor: Aaron Todd Associate Editor: Dan Igo Copy Chief: Bill Riley Designer: George Choi Advertising To advertise in the GPWA Times, please e-mail: sales@gpwa.org Subscriptions For a FREE subscription to the GPWA Times Magazine, visit: gpwatimes.com ISSN 1941-9872 If you’re in the habit of republishing copyrighted content, Vin Narayanan has three words for you: Don’t do it! Do You Copy? 12 Jeremy Enke advises us to think of our sites as virtual salespersons whose job it is to close the deal. Converting Your Poker Affiliate Traffic to Depositing Players 16 Aaron Todd takes us inside Income Access, where dozens work to support iGaming clients and online gambling affiliates. Bridging Online Gaming’s Numbers Gap 60 It’s no surprise to anyone that the Affiliate Interview Series is the heart and soul of this magazine – and here’s why. Cover Story: “Thanks for Sharing.” 38 Cover photo: Protesters sit on a military vehicle during clashes with riot police in Bishkek, Kyrgyzstan, 7 April 2010 (Reuters).