GPWA Times Magazine - Issue 16 - May 2011

W hatever the reasons, motives and/or behind- the-scenes machinations, on April 15, less than five years after Congress inflicted the UIGEA upon us, the U.S. government launched another major assault against our industry. In this issue, our 16th, which is being distributed in May at the iGaming Super Show in Dublin, we try to make some sense out of the U.S. Department of Justice’s attempt to stop several major poker sites from doing business – not just in the USA, but anywhere in the world! I. Nelson Rose looks at the indictment and sorts out the winners and losers; Aaron Todd examines the impact on the market; Vin Narayanan gives us a tweet-by-tweet chronology; and J. Todd – well, just be sure to see whose hide (or feathers) he’s nailed to theWall of Shame. In our cover story, Lorien Pilling discusses the factors that will determine the next major markets in our industry, and shows why the key factor contributing to growth in any market is the level of broadband Internet penetration. Also check out our five affiliate interviews; two affiliatemanager interviews; the amazing photosVin Narayanan took in London during ICE and LAC; Paul Reilly’s myth-busting piece on Google ranking algorithms; Simon Eaton’s tips for sportsbook affiliates on promoting and profiting frommajor sporting events; JohnWright’s look at eight traffic- losingmistakes affiliates make; news about the Fairway Charity Golf Open in Ireland; and Gary Beal’s explanation of why he views the forex affiliate sector as the“next big thing.” Visit this issue’s Departments for the latest industry news, numbers, quotes and upcoming events, along with updated lists of GPWA sponsors and participants in the GPWA Seal of Approval Program. Finally, I want to extend best wishes to Senior Editor Aaron Todd and APCW Executive Director J. Todd (no relation) and their respective families, each of which has just welcomed a beautiful set of twins into their midst. Congratulations! Sincerely, Michael A. Corfman GPWA Executive Director LETTER FROM THE DIRECTOR 6 10 11 35 38 56 62 65 72 Webmaster News By the Numbers Cartoon Caption Contest Event Calendar Affiliate Interview Series Affiliate Manager Interviews GPWA Sponsors GPWA Seals APCW’s Wall of Shame DEPARTMENTS 16 52 55 68 London Photo Gallery Eight Common Mistakes Affiliates Make – And How to Fix, by John Wright Charity Golf Event Puts “Fun” in Giving Making the Case for Forex, by Gary Beal ALSO IN THIS ISSUE GPWA Executive Director: Michael Corfman Marketing Director: Andrea Mullaney ProgramManager: Steven Corfman ForumModerator: Anthony Telesca Membership Manager: Nancy Troy GPWA Times Magazine Managing Editor: Vin Narayanan Senior Editor: Aaron Todd Associate Editor: Dan Igo Copy Chief: Bill Riley Designer: George Choi Advertising To advertise in the GPWA Times, please e-mail: sales@gpwa.org Subscriptions For a FREE subscription to the GPWA Times Magazine, visit: gpwatimes.com ISSN 1941-9872 Lorien Pilling shares some valuable insights into where the world’s new, untapped online gambling markets are most likely to appear. Cover Story: Searching for the Next Mother Lode – Emerging Online Gambling Markets 32 Simon Eaton knows how important specific sporting events are in the drive to recruit new players and has a few tips on how savvy affiliates can cash in big time. Making the Most from One-Off Sporting Events 50 Vin Narayanan, Aaron Todd and I. Nelson Rose turn the April 15 DOJ indictment inside-out and examine the event that shocked our industry. U.S. War on Online Poker 23 Google’s ranking algorithms are a black box, but Paul Reilly has learned one thing: Google loves Twitter links. Twitter Myth Dispelled, and How to Energize Your Tweets for SEO 12