GPWA Times Magazine - Issue 16 - May 2011

thing has been a work in progress this year, and I am looking forward to the changes and ideas we have for next hockey season. Who is your target audience and how has it been going for you so far? So far my target audience has been North America, mainly Canada. Obviously hockey is huge in Canada and I have been able to create a following. Playing hockey in Germany has also allowed me to introduce the Web site to some hockey fans around Europe. I would like to target the Scandinavian countries down the road. What tips would you make to hockey bet- torsbasedonwhat youknow? Iknowwhat teams/players are going though when they are dealing with hot streaks, slumps, trav- el, road trips, injuries, contract talks, trade deadlines and playoffs. Sometimes when you know what a team or player is going through, you can give yourself an edge on your bets. I also feel I am a student of the game. I love watching hockey and keeping up with the latest news and stats. How do you split your time between the demands of playing hockey profession- ally and managing your website? Do you have any “staff” to help take care of busi- ness? On a typical day the team will prac- tice/train for about two to three hours a day. I can then spend the rest of my day working on my website. When the team is on the road I am able to keep busy on the bus with wireless Internet or with my iPhone. I am fortunate to have the time and technology to continue to work on the site. It also helps that I like to keep up on all hockey-type news, so it does not seem like I am “researching.” I would consider my “staff” to be the other players who have been helping me with game predictions and articles. So far I have had some close friends helpingme out, and I will pay them with a round of golf and beers during the summer. Next season I plan to get more players involved. Let’s talk a little webmaster shop. What in your opinion are the advantages or disadvantages of having (owning) key- word-rich domain names vs. general do- main names? I am more comfortable with all the hockey questions as this webmaster stuff is still new to me, but I can try and AGE: 31 HOMETOWN: Red Deer, Alberta, Canada LIVINGIN: Nuremberg, Germany / Vancouver, BC, Canada FAVORITEFOOD: Italian MUSTREAD BOOK: Erasing Memory by Scott Thornley SITE: BetOnHockey.com GPWA Affiliate Interview Series