GPWA Times Magazine - Issue 16 - May 2011

We save the gimmicks for the players, not the affiliates. You elected to use Playtech for Grand Duke Casino. What did Playtech offer that you didn’t find in other partners? The explanation is simple: it’s Playtech. Play- tech is a publicly traded company, with a strong reputation, great experience, and has grown with the years. They were pio- neers when they started, and to this day they make an effort to innovate, along with the knowledge of how to properly support their licensees from every perspective. You are occasionally active on Twitter. What do you like about the Twitter plat- form? And what do you dislike about it? I like the fact that I can tweet anytime and that it’s on my BlackBerry but I dislike the fact that I have so many friends I don’t re- ally know, and I bet they don’t really know or care about me. So why follow? You are a regular Facebook user. How effective has Facebook been for you in marketing Grand Duke Casino? And why do you prefer Facebook over Twitter? Facebook has become more than a social media platform for us. It has become a working tool for our affiliates who prefer to see us online, drop a quick message or query in the messaging tool, rather than send an e-mail and wait to be answered. Because of time differences between our North American and Asian affiliates, I am able to give a quick response even after my working hours at the office. Am I the only one who takes work home? You don’t offer any poker, bingo or sports betting. Is it more difficult to attract play- ers without the other offerings? Or do you find it easier attracting players with the stand-alone casino? We target one Affiliate Manager Interview Series