GPWA Times Magazine - Issue 16 - May 2011

GPWA Seal Program Rockets to 2,141 Sites The GPWA Seal of Approval Programwelcomes 920 new awardees, and now includes 2,141 recipient sites across nearly 60 countries. “The explosive growth in seal applications and recipients illustrates that the industry is maturing rapidly,” said GPWA ProgramManager Steven Corfman. “As webmasters become more and more serious about their work, demonstrating their professional responsibility to their visitors and peers becomes increasingly important.” The criteria investigated prior to awarding the seal include that the portal is managed independently of the brands it promotes; that it respects and upholds copyright standards; and that it does not send spam email, promote or display pornography, or use malicious search-engine- optimization techniques. The seal technology detects the default browser language of each portal visitor, returning both the award and verification page in the visitor’s chosen language. The service also verifies the approval status of the portal, ensuring that it is displayed only on approved sites. To apply for the Seal of Approval, visit gpwa.org or e-mail your list of sites to fairness@gpwa.org . 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