GPWA Times Magazine - Issue 17 - September 2011

Your site provides a listing of casino bo- nuses and promotions, along with a ca- sino directory and gambling tips. How did you come up with this mix, and how has it been working out for you so far? There were a lot more on the list. These ones I’ve kept are the ones players love to see the most. I’ve recently added a blog to keep the site looking more updated. Now I’m working on redesigning the whole website to make it look more organized. How long have you been involved in the industry?What drew you to the business? Probably about two years. I started writ- ing casino articles for a friend, and he later recommended that I set up an affili- ate site of my own. He’s been giving me a lot of advice for which I can’t thank him enough. He now helps other affiliates as well on Are you a full-time online gambling affili- ate, or do you hold down another job as well? I would love to be. I need more than just being a full-time mum. What do you like about the industry? That would be the people. It’s such a huge mix. I love working with people from all over the world and of every ethnicity. And the gambling industry is always buzzing with something new. I like that. Repetition bores me. Besides, I get to work from home and I can live anywhere I want. What don’t you like about the industry? Rogue affiliate programs that still man- age to get on with their business. What surprised you the most about the industry? The amount of online casinos there are. What did you do before you joined the online gaming industry? I taught English for about seven years. It started when I was traveling in India, actually. The initial plan was to travel a month in India and then go back to Singapore to finish my degree in Interior Design. But then I fell in love with teaching and traveling. So after India, I took a teaching course in Thailand and then went to teach in France, Bangkok and Barcelona. It’s been great working and living in other countries and I want to maintain that. How long do you give yourself for re- sponding to e-mail? And what e-mail tips can you offer? Normally, I’d reply within a day. But if it’s from an affiliate program, I’d wait for a couple of days. Not that I want to be rude. But I’d rather reply to the ones that don’t constantly send me the same messages over and over again. I tend to ignore e-mail on link exchanges for now; I’m still not sure how necessary or important it is. How do you manage your “to-do” lists? Do you use any special software to help you out? No special software, no. I’m just making do with the task list on my Gmail account. I’ll never lose it that way. It’s convenient too as I see it whenever I check my mail. How much time does it take to keep your site updated? It depends. I make it a point to come in every day if I can. Maybe spend an hour or three or eight, depend- ing on the workload. You’re an avid student of SEO, especially the “organic” variety. What progress have you made on the SEO front over the past year or so? There have been plenty of trials and errors. And I’m still learn- ing loads. SEO is a lot more than what I thought at first and I’ve only begun to get a grasp of it. How much time do you devote to social networking in order to drive more traffic to your site? I’m not spending as much time as I’d love to. It’s just Facebook and A tortoise is good, a dog is better – and they’re both more fun than a fish ZOORANA GREEN Zoorana GPWA Affiliate Interview Series