GPWA Times Magazine - Issue 17 - September 2011

Reading the GPWA forums is part of this joker’s job description Your sites are aimed exclusively at the Swedish market. Tell us about the Swedish online gambling market. What are the most popular games? And do you have any plans to reach out into other markets? Sweden is a very good market for online casinos and online poker since Swedes love to gamble. Because of the Swedish gambling monopoly, where the government-owned “Svenska Spel” con- trols the land-based market, players tend to look for alternatives online for better offers, odds and bonuses. Swedish play- ers also convert very well with no-de- posit bonuses, which makes it a bit easier for new affiliates to get into the market. Swedish players’ favorite software is Net Entertainment and Playtech. The hard- est software to promote to Swedes is Microgaming. The most popular games are slots from Net Entertainment. I plan to expand into the Norwegian market. How long have you been working in the industry?What drew you to the business? I started working as an affiliate around 2006 when I launched a no-deposit bonus site. Since I love to program and work with web- sites in my spare time, I thought I might as well start to make a profit from it. Are you a full-time online gambling affili- ate, or do you hold down another job as well? I am a full-time gambling affiliate at the moment. What do you like about the industry? Everything! Of course it is very nice to be your own boss and be able to work when- ever you want, but most people in this business are very nice and helpful. What don’t you like about the indus- try? Late payments and payments to player accounts. What surprised you the most about the industry? That many people without skill and with no interest in gambling think it’s easy to get into the business and earn money. What did you do before you joined the online gaming industry? I studied and workedpart time as a computer technician. In the past, you’ve said you were a strong believer in purchasing links to improve site position on Google. Many others be- lieve content becoming increasingly nec- essary to improve one’s ranking. Where do you stand on this issue today? Links are still the most important part, I strong- ly believe, especially in a competitive and relatively “old business” (by Internet stan- dards). But nowadays it is also possible to get links automatically by being included in Google news. Many sites and blogs have automatic Google news widgets that link to your news stories. Howmuch time does it take to keep your sites updated? A few hours every day, with the rest of the time going to add- ing new sections, fixing links and adding new sites. What prompted you to join the GPWA, and how has it helped you so far? The GPWA helped me to get AffUtd to pay what they owed me, and for that I am for- ever grateful. You’ve been a GPWA member for about two years, but have recently been more active on the forums. Have you always been a “lurker” on the forums? I try to read the affiliate and gambling forums as often as possible, but it’s very hard to find time because I work with my site al- most constantly. I try to visit once a week, though, to keep updated. The key is to see the forums as a part of the job that is as important as writing content for my sites, for example. Time management is one of the biggest issues facing affiliates. What time man- agement tips can you offer your fellow webmasters? Never work during the night if possible. The key to working as an affiliate is to only work certain hours of the day, just like any other job. It makes it easier to structure the day. If you could have dinner with any five people,living or dead,whowould they be, and why? Wow, that’s a very tough one, almost impossible to decide, but I would go with Albert Einstein, Adolf Hitler, Gustav Vasa, Al Capone and Jesus. When you need to get as far away from work as possible, where do you go? I love swimming and swim as often as I can to forget about work. Other then that I trav- el about once a year. How do your family and friends feel about your work as a gambling webmas- ter? They find it interesting, especially my brother, who writes slots and casino re- views for my sites on a regular basis. What’s your all-time favorite movie, and why? Storm of the Century , with a screenplay by Stephen King. I love how they build up the story at a slow, steady pace. AGE: 29 HOMETOWN: Stockholm, Sweden Living in: Stockholm FAVORITEFOOD: Lobster with saffron rice MUSTREAD BOOK: Book? I belong to the Game Boy generation SITES: CARL-JOHAN 3jokers GPWA Affiliate Interview Series