GPWA Times Magazine - Issue 18 - October 2011

What are the pros and cons of running a .mobi site vs. a .com site? Up to now I haven’t noticed any differences be- tween those two and I think Google has to do some work on this. When someone launches a .mobi website, people expect it to work properly on any mobile phone. That’s the main reason why the .mobi ex- tension was launched in the first place. Unfortunately there are numerous .mobi domains that aren’t mobile friendly at all, but still score well in the search results. Since Google always encourages web- masters to enhance the user experience, I think they should reward properly set up .mobi domains with higher rankings. What advice do you have for webmasters looking for trustworthy SEO companies to work with? Perform really thorough research before you choose an SEO com- pany! Find as much information as possi- ble. Search for client experiences, contact former clients and always check the com- pany’s credentials. If you only find limit- ed information on a particular company, stay away from it. And last but not least, don’t get blinded by great-looking web- sites and apparently professional e-mail. This might be a lot of work, but there are just too many crooked companies around. The chances of ending up with an empty wallet and zero results are just too high. I once made this mistake myself and it cost me a decent amount of money. Does SEO for mobile sites differ from SEO for traditional web pages? Not really, al- though Google seems to adjust their mo- bile parameters from time to time. If you follow the online SEO guidelines, you will do well in mobile, too. How long do you give yourself for re- sponding to e-mail? And what e-mail tips can you offer? I think you have to respond within a day, especially to e-mail from vis- itors. They are your most valuable asset and you should treat them accordingly. Howdo youmanage your“to-do”lists? Do you use any special software to help you out? In front of my desk hangs a billboard on which I put sticky notes. This works fine for me and I haven’t felt the need for software to help me yet. How much time does it take to keep your sites updated? That depends on how one defines updating the sites. The technical updating activities, like editing and main- taining the websites, takes less than 10 percent of my time. But the research on market developments, programs, mar- AGE: 50, so I’m only about halfway through HOMETOWN: Sellingen, a small village in the Netherlands LIVINGIN: Emmen, a small town in the Netherlands FAVORITE FOOD: You may always wake me up for a good steak MUSTREAD BOOK: Not one in particular, but I very much like thrillers from David Baldacci, Dean Koontz, Patricia Cornwell, Robin Cook and Michael Palmer SITES: 39 GPWA Affiliate Interview Series