GPWA Times Magazine - Issue 19 - February 2012

Both of your sites provide players with information, news and gaming strate- gies. Which site brings you more in- come? Are players more interested in bonus- es and promotions or finding ways to beat the casino? Bonuses. What in your opinion is the best strat- egy for winning at slots? Bet on the maximum number of paylines to in- crease the chances of winning the jack- pot and go for slot machines that offer bonus rounds. Do players looking for promotions tend to stick around at a casino after they’ve played through the bonus of- fer? Or do you find you have a lot of bonus hunters? These days there are a lot of bonus hunters, I guess due to the fact that casinos are coming up with new and lucrative bonuses almost every day. Players want to experience it all! You have a lot of reviews of slot ma- chines on your site. What are the most important components in a review of an online slot? Slot theme, slot features including Wild symbols and Scatter sym- bols, bonus rounds, and jackpot value. How do you pick the programs that you work with? What are the most impor- tant factors you weigh when consider- ing a new program? Programs that have: • A good reputation for paying their affili- ates on time. • A good CPA percentage. How long have you been involved in the industry? What drew you to the business? It’s been more than three years now. I first worked in a gambling company earlier before realizing that be- ing an affiliate is more fun and exciting. Are you a full-time online gambling af- filiate, or do you hold down another job as well? No, I’m not a full-time affiliate; gambling is more or less my hobby. I do work as a digital marketer offering consul- tancy to other gambling operators. What do you like about the industry? The risk, competition and volatility. What don’t you like about the indus- try? The fact that there are many casinos out there cheating players and giving out fake bonuses. What surprised you most about the in- dustry? The United States accounts for the highest percentage of online gambling traffic and still the government has not made it legal. What better way for a coun- try that is struggling to fight recession (to generate tax revenue)? How long do you give yourself for re- sponding to e-mail? And what e-mail tips can you offer? I try to respond with- in 24 hours. E-mail should be very concise and not wordy. Don’t make people hunt for information. Instead, put the infor- mation right in front of their face. You’ll be saving your readers a lot of time – and saving yourself some writing time, too! Also, e-mail should always be personal- ized; it makes it more effective. How do you manage your “to-do” lists? Do you use any special software to help you out? I belong to the old school of thought, so usually my to-do lists are on my diary and sticky notes. Recently I’ve been using the calendar on my mobile due to a rather hectic travel schedule. Time management is one of the biggest issues facing affiliates.What time-man- agement tips can you offer your fellow webmasters? When you leave a job and become a full-time affiliate to work from home and at your leisure, there can be a lot of distractions. Some things that have helped me stay focused are maintaining a to-do list, blocking people on chat who engage in conversations during the work hours, and not going on websites like Facebook and Twitter. The key is, make a plan and stick to it. Have more self-con- trol and don’t be distracted too easily. How much time does it take to keep your sites updated? Around two hours every day, although sometimes I skip up- dating for two or three days (blame it on my poor time management!). How do you use social media to pro- mote your sites, and what role does SEO play in your efforts to improve your site rankings? I give a lot of focus to Facebook, Twitter and StumbleUpon. Using social media tends to encourage conversation and create loyal players. SEO undoubtedly is the key to generat- ing traffic. Google Search is the biggest source of my traffic, and thus the impor- tance of SEO. Do you ever contract outsiders to do SEO for you, or do you always do it yourself? Being an online marketer my- self, I make the strategy and implement on-site SEO. For off page and link build- ing, I do have some freelancers working with me to promote the websites. What prompted you to join the GPWA, and how has it helped you so far? The GPWA is the biggest gambling forum in GPWA AFFILIATE INTERVIEW SERIES SABA gamblingdomainer Wild symbols, Scatter symbols and bonus rounds – today’s players want it all! GPWA Affiliate Interview Series