GPWA Times Magazine - Issue 2 - October 2007

Letter from the director I’m pleased and excited to present the second edition of GPWA Times magazine. In the relatively brief passage of time between this issue and the last, people in our industry have been redoubling their efforts to broaden their reach and gain access both to established and emerging markets. All that activity is reflected in the contents of this issue. Our cover story on Malta takes a close look at why online gaming sites are lining up to be licensed there. One reason is that Malta-registered sites can advertise on British TV – which is the subject of another story. Antigua is hoping its sites will also be OK’d for U.K. advertising very soon; in the meantime, they’ve retained a tough Texas lawyer to argue their WTO case against the U.S. Casino City has done some extensive research on changes in the online gaming market, which I’ve written about. And once again, we’ve selected some very interesting people to profile. This time around, our main focus is on some of our most dedicated GPWA members (seven), with a few affiliate managers (three) included for good measure. We hope you enjoy reading the GPWA Times magazine. We think you’ll find plenty of facts, figures and advice that you’ll be able to use to improve every facet of your operation. Finally, we invite you to stop by GPWA.org to familiarize yourself with our fantastic community and sign up for the weekly electronic edition of GPWA Times. Sincerely, Michael A. Corfman Executive Director, GPWA GPWA Executive Director: Michael Corfman Marketing Director: Andrea Mullaney ProgramManager: Steven Corfman Program Assistant: Eric Almquist GPWA Times Managing Editor: Vin Narayanan Copy Chief: Bill Riley Designer: George Choi Advertising To advertise in the GPWA times, please e-mail: sales@gpwa.org Subscriptions To subscribe to the GPWA Times, simply register with gpwa.org and provide your mailing address. It’s FREE! 6 Rebecca’s 10 favorite GPWA personalities Rebecca’s industry friends say she loves everyone. Find out who made her top ten list. 8 Promoting online poker to a global audience There’s a right way and a wrong way to gain exposure in emerging markets. 10 GPWA affiliate interview series Seven of our most active members share their experiences and talk about what GPWA membership has meant to them. 22 U.K. enters new ad age for gambling Effective September 1, Britain’s new Gambling Act replaced nearly every gaming law on the books. 24 GPWASponsorship Programs Platinum, gold, silver and bronze, our sponsors offer affiliates the world’s finest online gaming programs. 26 Malta: Riding high at the top of theWhite List Since May, 60 online gaming sites have been licensed in Malta, with another three dozen awaiting approval. 30 Online gambling case pits Antigua against U.S. and challenges WTO In their David vs. Goliath struggle, Antigua’s slingshot is Texas born- and-bred attorney Mark Mendel. 33 Online gaming splinters into smaller national markets The turmoil caused by the UIGEA has shattered a once monolithic industry. 38 Affiliate manager interviews Meet three of the best and the brightest – and hardest-working – Affiliate Program Managers in the business. 42 The GPWA Seal of approval program The Seal has now been awarded to 270 portal sites in 23 countries across 6 continents. Copyright © 2007 Gambling Portal Webmasters Association. All rights reserved.