GPWA Times Magazine - Issue 2 - October 2007

4 2 The GPWA Seal of Approval has been Awarded to 270 Portal Sites 3dpokerpkr.com 777-online-gambling.net aaaonlinecasinoguide.com absoluteaccents.com absolutebet.net allvegaspoker.com amazinghorsebets.com apuestasgratisporinternet.com audiovegas.com baccaratstrategy.org bestbaccaratstrategy.com bestbetongames.com bestblackjackbetting.com bestblackjackbettingstrategy.com bestblackjackdownloads.com bestblackjacktip.com bestfreecardgamedownloads.com bestgameofpoker.com bestonlinecasino.in bestonlinecasinossite.com bestvideopokersoftware.com betastic.co.uk betongamesonline.com betsage.com bigbonuscasino.com bigsevencasinos.com bingoalerts.co.uk bingobingobingo.info bingobonussnoop.com bingogamessite.com bingo-reviewer.com bingo-uk.co.uk bingovipclub.com blackjackbettingsite.com blackjackbettingstrategyonline.com blackjackdownloadsonline.com blackjack-strategy-page.com blackjacktiponline.com blackjacktipsonline.com bonustreak.com bookiealerts.co.uk bookielabrat.com cardgamedownloadssite.com cardgameshome.com cash2c.com casinoaffiliateguide.co.uk casinoalerts.co.uk By Steven Corfman Adapted for multi-lingual targeting in May 2007, the GPWA Seal of Approval program now includes webmasters from 23 countries across six continents. The international growth in the program reflects both the emergence of newmarkets and the importance of trust-building for online marketing across cultures. “I think the process of building trust varies, but the Seal helps for all audiences. For example, the Russian audience is very distrustful. The Seal confirms that this portal is not a fraud, and visitors can trust this site,” said Aksana Radaman, webmaster of 777-online-gambling.net. The Seal program was created to advance professional responsibility by recognizing webmasters who operate in an honorable and reputable fashion. Reviewers conduct a detailed examination of each applicant site for adherence to a range of professional standards and work with novice webmasters to improve their sites. To communicate the high review stan- dards to site visitors, each Seal links to a customized verification page that includes an explanation of the criteria, the name of the recipient website, profiles of GPWA members associated with the site and de- tails for reporting violations to the moni- toring team. The centralized service behind the Seal detects the default browser language of each portal visitor, returning both the award and verification page in the visitor’s chosen language. The service also verifies the approval status of the portal, ensuring its display only on approved sites. Recognizing the role GPWA members play in moving the industry forward, we are energized by the program’s rapid growth and the commitment to professionalism our members demonstrate daily. GPWA Seal shows honor knows no borders The Seal of Approval offers the knowledge that a gambling portal: Is managed independently of the online gambling websites it provides information about or promotes. Respects and upholds copyright standards. Does not send spam email. Does not use malicious search engine optimization techniques such as posting spam-like comments in forums and interactive blogs. Does not promote or display pornography. Provides consumers with information extending beyond banner advertisements and links. Acts professionally and respectfully in its business activities. • • • • • • • CLICK TO VERIFY APPROVED PORTAL CLICK PARA VERIFICAR PORTAL APROBADO KLICKENZU BESTÄTIGEN ANERKANNTES PORTAL CLIQUEZ POUR VÉRIFIER PORTAIL APPROUVÉ CLICCA PER VERIFICARE PORTALE APPROVATO To apply for the Seal of Approval, visit www.gpwa.org or email your list of sites to fairness@gpwa.org. GP WA TIMES | GPWA Seal shows honor knows no borders