GPWA Times - Issue 20 - March 2012

How do you like to be contacted by affiliate managers? FROM THE GPWA FORUMS #1 Jacob_Slotastic (Non-sponsor Affiliate Program) Hey Everyone, Just wanted to see what your “as an affiliate community” preferences were when it comes to being contacted by a program. Of course everyone hates spam. However, e-mail still seems to be the greatest conversation starter and most- used practice in our business. If you’re going to receive an e-mail from an affiliate manager who wants to open a conversation with you to work with them, what are some of the things to say/not to say in that e-mail? Also, besides e-mail, what sort of communication do you prefer when speaking with a new program seeking your business? Is it acceptable to add someone on Facebook and send them a casual message? Sorry to bomb everyone with questions. Honest feedback straight from affiliates here at GPWA is super valuable and really helps us all communicate better. Louis - Income Access (Sponsor Affiliate Program) In my experience, Jacob, a few key details about the program without any salesy content is good, plus a couple key points that show the affiliate that you are speaking to them in particular and not just sending out a template e-mail. Just keep it short, details focused, and be very clear about what you can and can’t offer. Then just leave it to the affiliate to take the next step. #2 #3 BHL (Private Member) Facebook is fine for me, was contacted once by an aff manager who liked my Facebook page so I immediately sent her a message back and signed up for the program. That’s a great way to get new clients. I don’t like aff managers who lack patience and send me the same message over and over, even if I told them I’m working on it. So a little understanding about your brand not being the only one, and my daily routine is a very busy one, is always a big plus. I prefer to communicate by Skype combined with e-mail. The GPWA Forums are great places for everyone in the online gambling affiliate community to learn – even affiliate managers! In this thread, an affiliate manager gets some great advice on how he should reach out to affiliates from affiliates and other affiliate managers.

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