GPWA Times - Issue 21 - May 2012

21 is a very nice number. In blackjack, of course, it’s a natural. In New York, it’s a legendary watering hole. In many parts of the world, it’s how old you have to be to drink or gamble – it signifies that you’ve come of age. And in publishing, to be bringing out a 21st issue of a magazine – any magazine – is an absolute rarity. But here it is – the 21 st GPWA Times Magazine – and by the way, it’s also our 5th Anniversary Issue. Welcome in! For our cover story Vin Narayanan spoke with five industry heavy hitters to get their take on the fallout from Black Friday along with their predictions on where the U.S. is likely to go from here. Weighing in are Poker Players Alliance Executive Director John Pappas, Foxwoods Development Company Executive Director of Business Development Anshu Kalhan, California attorney and industry legal expert Martin Owens, Shuffle Master CSO Lou Castle and Innovation Group COO Kimberly Arnold. You also won’t want to miss the encore appearance of some of our all-time-favorite photos taken over the past five years, Jeremy Enke’s tips for affiliates on monetizing their online communities, Lorien Pilling on the online opportunities presented by state lotteries, Sinead Lambert on why Euro 2012 will surpass World Cup 2010 among punters and Paul Reilly’s jaundiced look at Google’s“notice of detected unnatural links.” And be sure to check out our three affiliate manager interviews, five affiliate interviews and the Departments – the 2012-2013 event calendar, webmaster news, numbers, notable quotes, updated list of GPWA sponsors and the latest addition to theWall of Shame. This issue of the GPWA Times Magazine is being distributed at the iGaming Super Show in Dublin, May 22-25. Hope to see you there! Sincerely, Michael A. Corfman GPWA Executive Director LETTER FROM THE DIRECTOR GPWA Executive Director: Michael Corfman ProgramManager: Steven Corfman ForumModerator: Anthony Telesca Membership Manager: Nancy Troy Marketing Director: Andrea Mullaney GPWA Times Magazine Managing Editor: Vin Narayanan Senior Editor: Aaron Todd Copy Chief: Bill Riley Designer: George Choi Advertising To advertise in the GPWA Times, please e-mail: sales@gpwa.org Subscriptions For a FREE subscription to the GPWA Times Magazine, visit: gpwatimes.com ISSN 1941-9872 8 Promoting Euro 2012: How to make the most of this summer’s main betting event Sinead Lambert urges affiliates to make Euro 2012 their main focus in terms of betting this summer. ALSO IN THIS ISSUE 12 Memory Lane – 5 years in pictures 46 Tips for monetizing your online gaming community, by Jeremy Enke DEPARTMENTS 4 Webmaster News 6 By the Numbers 49 Event Calendar 50 Affiliate Interview Series 62 GPWA Sponsors 66 Affiliate Manager Interviews 72 APCW’s Wall of Shame 38 LIES LIES LIES: Notice of detected unnatural links Paul Reilly looks at how to respond to some unwanted attention from Google. 22 Cover Story: Where to now in the U.S. – and who’s driving? One year after Black Friday, Vin Narayanan picks the brains of five industry experts: - John Pappas: A birthday to remember - Anshu Kalhan: The Full Tilt online fiasco impacted land-based gaming as well - Martin Owens: States should tell the DOJ to mind its own business - Lou Castle: Be neutral, be agnostic and be ready to act quickly - Kimberly Arnold: What happens next? Keep your eye on the lotteries! 40 Lotteries offer winning ticket Lorien Pilling explains why state lotteries hold a lot of potential both for operators and for affiliates.