GPWA Times - Issue 21 - May 2012

“ The great benefit of lottery games for affiliates is that they have a wide demographic appeal. The U.K. Gambling Commission, for example, found that 59 percent of the British population had played the National Lottery.” GBGC’s house price lottery index Year Average House Price (£) £8m would buy: 1994 52,114 153 houses 1998 66,313 120 houses 2002 115,940 69 houses 2008 156,828 51 houses 2011 160,063 50 houses Figure III: Source: GBGC Example of U.K. lotto prize structure – March 2012 Numbers Matched Winning Tickets Prize Won (GB£) 6 1 4,400,000 5 plus bonus ball 11 124,448 5 400 2,318 4 23,608 79 3 480,737 10 Figure I: Source: Camelot Percent of age group who played the National Lottery Figure II: Source: U.K. Gambling Commission