GPWA Times Magazine - Issue 22 - October 2012

Breaking the mold: How creative promotions can benefit affiliates By Allan Petrilli A ffiliate programs typically offer diverse promotions to help boost the perfor- mance of their programs. These may include pro- motions such as deposit bonuses to attract new customers, whereby a percentage of a customer’s first deposit amount is offered as bonus money or as a match bonus that matches the amount of the customer’s deposit. These sorts of offers can be extremely effective in player acqui- sition, which is why they are so prevalent; however, when it comes to today’s com- petitive iGaming landscape it is important to complement traditional approaches like the deposit bonus scheme with more cre- ative ideas. Dedicated sms codes Mobile interaction is in high-growth mode. And the growth trends are predicted to con- tinue, particularly with high penetration into developing markets. As an affiliate, adding mobile marketing to your market- ing strategy can help increase the reach of your promotions to your target audience. Since players may not be in front of their computers at all times, you’ll increase your chances of getting their attention if they have their phones with them. Marketing promotions are an especially useful tool for promoting mobile gaming. A creative way to market to a mobile audi- ence is through the use of dedicated SMS