GPWA Times Magazine - Issue 22 - October 2012

Age 40 Hometown Cardiff, Wales Living in West Wales, U.K. Favorite Food Fried rice Must Read Book Heart of Darkness, by Joseph Conrad Sites PlayingBingo.co.uk BingoCodes.co.uk Mobile Slots.org.uk Bingo.vg Mobile Bingo.me.uk look that way. When someone lands on a page at my sites, I want them to have one thing to think about and click on, rather than bombarding them with a dozen different options. KISS (Keep It Simple Stupid) is my credo, and I think the fact that sites like Amazon have a simi- lar approach vindicates my ap- proach to web design. What do you look for in an af- filiate manager? How about in an affiliate program? I look for a hands-off approach. I like AMs to be responsive to any e-mail I may send, but not pushy or ag- gressive. I know what’s best for my sites and audience. AMs of- ten tell me their program is the best converting, but I take every- thing on my personal experience and don’t like that sort of BS. As for programs, I look for up-to- date banners and regular pay- ments from processors that leave a recognizable payment provider reference (yes, Envoy, I’m look- ing at you…). 39 GPWA Affiliate Interview Series