GPWA Times Magazine - Issue 22 - October 2012

How long did it take for you to start earning money? It took about three months or so. I think with lowriskwinner. com it started out with drip feeders, but we still got really excited by it. Then after a while the numbers grew and we just went from there. What traits do you look for in an affiliate manager? The best managers are the ones who can empathize with your position in the industry, ones who treat the smaller affiliate and big affili- ate as equals. Also, I prefer managers who will take the time to help you out, answer queries in a reasonable time, and provide you with full answers to your queries. Aaron Yarm from William Hill is by far the best I deal with. If there were a blueprint of the perfect manager, he’d be it. How about in an affiliate program? In an affiliate program, I usually go with names with good brand recognition, with names that can be trusted. I will always research them, though, from an affiliate point of view and a player point of view. If they have a history of not paying affiliates, or shortchanging players, then obviously I don’t want to be part of that. I also look for straight- forward terms as well, and make sure they aren’t going to close my account if I don’t bring in x amount a month, or something like that. If you had to pick five keys to success as an affiliate, what would they be? Patience – It’s easy in the beginning to think solely about the money or wanting to be number one in Google for all your terms. I think it’s better to take your time and do things right, than to go in blazing and fall at the first hurdle. Persistence – If things don’t seem to be happening right away, keep with it and persist with what you’re doing; eventually it will pay off. Determination – I think you have to have a good deal of de- termination, and a drive to want to succeed. Without that there’s nothing really spurring you on or keeping you going. Good time management – One of my biggest downfalls was wasting time, or not managing it appropriately. I view it as any other profession, and try to manage my time in a similar fashion to ensure I’m as productive as possible. Don’t be afraid to take risks – Sometimes, a good op- portunity may arise which requires time or money to be in- vested. I have heard of affiliates who are too cautious. I will take a risk if I think there’s a reward of some kind, and I think if we are too scared to risk something, we’re less likely to reap the rewards. You’ve had at least one bad experience as a result of of- fering free games. Please tell us about what happened and how you resolved the issue. It wasn’t so much a case of of- fering free games as such; it was a games provider that offered a free amount of cash to try the games. We basically began promoting 888 games, and at the time they were offering new players a free £5. We got our 888 games page up to number Age 25 Hometown Scarborough, North Yorkshire, England Living in Scarborough Favorite Food Pizza Must Read Book Losing My Virginity, by Richard Branson Sites lowriskwinner.com betting-bonuses.co.uk bingobonusesonline.com bestblackjackcasinos.co.uk 51 GPWA Affiliate Interview Series