GPWA Times Magazine - Issue 22 - October 2012

GPWA AFFILIATE INTERVIEW SERIES How much time do you devote to SEO and/or social network- ing in order to drive more traffic to your site? SEO is a nonstop process, but we devote at least a couple of days each month to building our unique SEO strategies. Social media is a big factor in our SEO strategy and for this reason we devote more time to social networking. With Google page ranking updates becoming increas- ingly frequent and sometimes downright mystifying (e.g., the recent Penguin update), how do you deal with Google- generated ranking issues? Google’s Penguin update was a seri- ous issue for our website. Some pages were outranked overnight for their keywords, but others went higher in search rankings. We took action to recover from the Penguin update and we were successful. After rebuilding the affected pages it took about two months to start getting our ranking back again. If someone were visiting you, what’s the one place you’d definitely take them to see? It would be Tsarevets in my home country, Bulgaria. It is a medieval stronghold located in the town of Veliko Tarnovo. This place is unique and it used to be the old capital of Bulgaria. What’s your favorite vacation spot? Definitely Las Vegas. It’s the only place on Earth where you can have enough of everything. If you could have one “superpower,” what would it be? I would like to be able to travel into the past. I want to learn more about the world’s life in the Jurassic period. What’s your all-time favorite movie? I have many favorite mov- ies, all of which were released before 2000. I find all new movies to be the same and boring. One of my top movies is Beetlejuice . I like it because it’s a mix of horror and comedy. If you were casting a movie with yourself in the leading role, who would play your romantic interest? Penelope Cruz – I think there is no need to explain why. If you could invite any five people, living or dead, to dinner, who would they be? Richard Branson – I’m always interested in learning more about the success of this man. He has an empire of so many dif- ferent businesses and I find myself wondering how is it possible to keep up with all of them at the same time. Also I find him to be a very bright, intelligent and down-to-earth man. Barack Obama – I think he is one of the most influential presi- dents of all time. Also, like Richard Branson, he seems to be very friendly and down to earth. Matt Cutts – I want to talk to this man and find out why he pe- nalized our site with the Penguin update. Denise Coates – bet365 is the top online gambling brand fea- tured on our website. As the founder of bet365, Denise Coates can give me some insights about the success of her brand. Paris Hilton – I want to suggest that she sign up for a poker site from our website. I know she likes to gamble. What are three things that nobody knows about you? 1. I have a fear of flying. 2. I am crazy about quality food and I love cooking. 3. I have a phobia of bees, wasps and hornets. GPWA Affiliate Interview Series