GPWA Times Magaine - Issue 23 - February 2013

What kinds of payments are you plan- n ing on offering affiliates? Should affili- a tes expect a CPA or a revenue-share model? We believe the unique nature of t he product will ensure affiliates largely p ursue a revenue-share arrangement with u s. We will offer affiliate partners a rev- e nue stream on bets placed plus a revenue s tream on the volume of bets cashed-in – i. e., dual revenue streams based on turn- o ver (not on net wins, as is the case with many other operators). In simple terms t his means that affiliates are guaranteed a r isk-free “clip of the ticket” for every bet p laced. Affiliates are also guaranteed an a dditional percentage of tickets which are c ashed-in by their players. A ticket which i s still “live” with one or two legs to go in o ur £10,000,000 Colossus pool is likely to h ave a cash-in value of around £700,000. This means that the affiliate will get a few p ercentage points of this, banking tens of t housands of pounds, regardless of the o utcome of the final leg(s). As players c ash-in, so do affiliates. We will also offer a CPA option for any affiliates with a pref- e rence for that model. You are fairly new to working in the i Gaming industry but have a back- g round in private gambling and bank- i ng. How does the industry compare t o finance? What has been your big- g est surprise so far? Yes, I have been i nvolved in the racing and gambling in- d ustries since I was a teenager. My father, Gavin, and his two brothers were book- makers, and I grew up learning (every- t hing I know) from my dad – I wish that I knew half of the things he has forgotten. When betting exchanges (Betfair) arrived, I instantly realized there was an opportu- n ity to apply my knowledge in my spare t ime, and my love of betting and markets r e-emerged and proved profitable. I think what would surprise people the most is that I think the exchange betting markets are even more efficient than the s tock markets. I believe that the partici- p ants of betting exchanges in particular c ould make a killing in financial markets, b ut the financial barriers to entry largely k eep them out. What do your former colleagues in the banking industry think of your new venture? I think every second day they wish they were me, and every other day they are glad to have a well-paid (semi) secure job. But they think I am using my expertise and following my true passion, and as such they think I have a very good chance to succeed. What’s your favorite thing to do outside of work? Any hobbies? Travel, and pho- tography, but I wish I had more time to do them properly. Betting is a hobby also . . . but I guess it is really my passion and business rather than a hobby. Are you originally from London? Have you ever lived anywhere else? I grew up in Melbourne, Australia, and I went to university in Western Australia. After that I lived in Brussels for three years, before moving to London, which has been home to me and my wife (and now my four-year-old son) for over a decade. Hopefully it will be home to the company for another decade. If someone from out of town were to visit you, where is the one place you would have to take them? Borough Mar- ket – a real foodies market – or the Lon- don Eye for a good view of historical Lon- don, or a day out horseracing, perhaps at the Cheltenham Festival, which is unique to the U.K. What’s the best movie food? A hotdog, followed by ice cream. What is the last book you read? Did you enjoy it? And did you read it on an e-reader? I don’t enjoy novels, so maybe a Bill Bryson book a decade ago. When I read technical books I prefer having a hard copy to make notes. What is your favorite movie? Triple dead-heat between Man on Fire , Once Were Warriors and Casablanca . If you had a theme song, what would it be? “Cat’s in the Cradle,” but I guess it is an anti-theme song, as I try to be the exact opposite. If you could go anywhere on vacation, where would you go? The Maldives for relaxing or the Galapagos Islands, which remain on my must-explore list. If you could have dinner with three other people, living or dead, who would they be? Charles Darwin, Susie O’Neill, Albert Einstein. What would you do if you just inher- ited a pizzeria from your uncle? Install someone who was passionate about pizza – success is so much easier when you have true passion for what you are doing. What are three things that no one knows about you? Well, they will know if I tell you! So take your pick from these four: 1. I bred and showed fancy poultry as a teenager, specializing in Dorking Ban- tams and Frizzles. 2. I have done a few stand-up comedy shows. 3. My first degree is in genetics and bio- chemistry. 4. I want to explore one of the true un- touched jungles of the world with my brothers one day. Affiliate Manager Interview Series Affiliate Manager Interview Series