GPWA Times Magazine - Issue 24 - April 2013

Constantine Korniliou, of BET-AT.EU’s bringit, an Athenian who is living in Malta right now, says his group feels that players – whether low or high depositors – should be treated equally. He also claims that their casino manager is one of Malta’s top pranksters. Impressive stuff! Thomas Jones, of Cherry Affiliates, a Welshman also living in Malta, is proud of the “young, hungry and successful” people he works with. He believes they’re the reason Cherry Affiliates brands continue to be innovators dedicated to pushing the industry forward. AFFILIATE MANAGER INTERVIEW SERIES MEET THE AFFILIATE MANAGERS CONSTANTINE KORNILIOU bringit BET-AT.EU is fairly new to the scene. What was it about the brand that attracted you to the affiliate manager position with bringit? As we all know and realize the industry has become fairly saturated with operators over the years, all hoping to gain a piece of the pie. In this competitive environment it is becoming harder for operators to stand out and achieve a competitive advantage. Having started in this industry as a customer service representative myself, I came to understand the daily frustrations and issues players experience. And what I was pleased to notice with BET-AT.EU Casino is that they addressed these issues with some unique and user-friendly features. I can say with the outmost certainty that this casino is the most customer oriented I have come across. Furthermore, its being a fairly new casino gave me the freedom to take initiatives and be creative whereas with an established operator this would be limited. What role do affiliates play in building buzz around a new brand like BET-AT.EU? And how important are affiliates to the success of a new brand? All programs, more or less, offer the same commission structure and standardized marketing tools to their affiliate partners, from banners, text links and page peels to newsletters, mailers and unique content. For any brand, and especially for a new brand like BET-AT.EU Casino, the driving force behind any success is the affiliate team and their affiliate partners. The more engaged, dedicated and motivated an affiliate is, the more successful the brand will become in the long run. Affiliate partners do recognize and appreciate a hard-working affiliate which keeps constant and open communication channels, and in return they usually provide further exposure for the brand, creating a buzz around it. One of the most compelling selling points of BET-AT.EU is the customizable bonuses you offer players. Describe the dif- ferent offerings you have, and explain why BET-AT.EU made the decision to give players the power over their bonuses. Most operators in the industry tend to separate players and offer a bonus depending on the deposit value of the player. At BET-AT.EU Casino, we have taken a different approach to the industry norm. We feel that all players (low or high depositors) should be treated equally, and be- cause we can’t lower the expecta- tions of high-deposit players, we have therefore decided to treat all players as high depositors. We recognize that all players are individuals, having their own style of play and favorite games, and for this reason have created four generous bonus packages tai- lored to the players’ favorite game genre, with extremely competi- tive bonus requirements as well as much-improved game weights, which will make the bonuses far more appealing than those of the competition. Players can also take advantage of the unique custom- izable “pick and mix” feature, which allows players to combine bonuses from the different pack- ages to truly give players the free- dom to choose. • ALL GAMES - Double up on your first two deposits with two 100 percent matches in bonus funds up to 150 each, plus 100 percent on the first deposit of every week for four weeks, each up to 100. • SLOT GAMES ONLY - Double up on your first two deposits with two 100 percent matches, up to 300 each, plus 100 per- cent on the first deposit of ev- ery week for four weeks, each up to 100. • TABLE GAMES ONLY - Triple up your first two deposits with two 200 percent matches, up to 500 each, plus improved game weights and 100 percent on the first deposit of every week for four weeks, each up to 100. • VIDEO POKER ONLY - Triple up your first two deposits with two 200 percent matches, up to 200 each, plus improved game weights and 100 percent on the first deposit of every week for four weeks, each up to 100. Presenting . . . Two dynamic affiliate managers Affiliate Manager Interview Series

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