GPWA Times Magazine - Issue 25 - June 2013

T his is Issue 25 of the GPWA Times Magazine . A nice milestone, 25 – even if it’s not in years and only in magazine editions! This one will make its first appearance June 11-14 at the Amsterdam Affiliate Conference and the iGaming Super Show. In our cover story Vin Narayanan sits down with executives from Foxwoods Development Company and GameAccount who give us an eye-popping peek at how their partnership could catapult Foxwoods to leadership status in the “gold rush” and “landgrab” atmosphere surrounding the opening of the U.S. online gaming market. Also in this issue: Alex Pratt grants a rare interview in which he tells us about where he came from, how he got started in our industry, his first trip to Las Vegas (where the first industry type he met was yours truly) and other pertinent topics. Louis Deering talks about how affiliates can cash in on the skyrocketing real-money mobile gaming and mobile sports betting markets. Gus Fritschie discusses the increasing importance of cyber security and how it comes at a price:Will players be willing to pick up the tab? And Lindsay Kininmonth outlines the “spoofing” techniques many players use to mask their geolocations and discusses the legal implications these practices could have for operators accepting their bets. Also don’t miss our GiGse photo gallery, interviews with five affiliates and two affiliate managers, webmaster news, notable quotes, event calendar, From the Forums, list of the latest GPWA Seal recipients, sponsor list and the latest installation on the APCWWall of Shame. Finally, if you’re not getting the GPWA Times Magazine in the mail, make sure you’re in the loop by subscribing right now. Visit gpwatimes.com to start your free subscription. The price is right, and what’s inside is priceless. Sincerely, Michael A. Corfman GPWA Executive Director LETTER FROM THE DIRECTOR GPWA Executive Director: Michael Corfman ProgramManager: Steven Corfman ForumModerator: Anthony Telesca Membership Manager: Nancy Troy Marketing Director: Andrea Mullaney GPWA Times Magazine Editor-in-chief: Vin Narayanan Senior Editor: Aaron Todd Copy Chief: Bill Riley Designer: George Choi Advertising To advertise in the GPWA Times, please e-mail: sales@gpwa.org Subscriptions For a FREE subscription to the GPWA Times Magazine, visit: gpwatimes.com ISSN 1941-9872 PHOTO GALLERY 18 GiGse San Francisco DEPARTMENTS 6 Webmaster News 8 By the Numbers 16 From the Forums 43 Event Calendar 44 Affiliate Interview Series 62 GPWA Sponsors 66 GPWA Seals 68 Affiliate Manager Interviews 74 APCWWall of Shame 10 How to optimize for mobile devices and maximize mobile conversions Louis Deering discusses ways affiliates can maximize conversions, including having the least number of steps from sign-up to deposit. 20 Cover Story: Anatomy of a deal In an interview with Vin Narayanan, Foxwoods Development Company and GameAccount executives give us a behind-the-scenes look at how they reached a partnership that could transform the American gaming market. 12 Putting geolocation on iGaming’s map Lindsay Kininmonth explains why geolocation is now at the top of the list for those seeking to offer an online gaming service. 34 “I kind of fell into it” An exclusive interview with iGB’s Alex Pratt 40 Improving cyber security and how it relates to iGaming Gus Fritschie tells us that if iGaming is to succeed in the U.S. it has to learn from security issues that were encountered in the past.