GPWA Times Magazine - Issue 25 - June 2013

approved. I made the necessary changes and I got approved. What I learned from this experience was that quality is impor- tant, and this helped me a lot afterwards. It changed the way I was seeing the affili- ation industry. What do you like about the industry? I like the fact that I can work from home and I am free to develop my own ideas. The industry offers me a lot of freedom and this is a great thing. On top of that, I noticed that people working in the gam- bling industry are open minded and have fewer preconceptions. They don’t think that gambling will “destroy your life.” If you could change one thing about the industry, what would it be? The first thing I would change is the dishonesty of some affiliate programs and brands in general. Affiliate programs should make more re- alistic plans and stop offering huge “life- time” commissions just to find out they are unsustainable in the long run and to cut them retroactively. I’d rather get 30 percent for life than a whopping 50 per- cent that gets reduced after four months because it caused losses to the company. Based on personal experience, what in your opinion is the best way to cope with abrupt, unanticipated changes in affiliate program terms and conditions? The best way is to remove them from all websites and never put them back. I con- stantly receive e-mail from bwin, Party or Ladbrokes telling me about the great op- portunities I ammissing by not promoting them. From time to time I remind them they are a scam and I will never promote them again. If more and more affiliates would stop promoting those brands this practice would come to an end. Why did you decide to go beyond just being an affiliate and launch Affiliate- What are your goals for the site? I had some nice expe- riences with sub-affiliation and I decided to create a website just for that. I think it is also nice to promote the affiliate pro- grams that I use and have helped me to earn money. They may help others as well. What surprised you most about the in- dustry? I was surprised how developed the online casino industry was compared to sports betting when I started. From my real-life experience I was more accus- tomed to sports betting shops and I never thought people would be confident enough to play in virtual casinos. I thought casino gambling was about the brick-and-mortar experience only, but I was wrong. I am not a casino gambler so I didn’t understand this part very well. What do your family and friends think of your work as an af- filiate? I don’t like to talk much about this with friends because many people have preconceptions about gambling and this is not the best subject for a friendly discussion. My family is OK with what I’m doing. How long do you give yourself for answer- ing e-mail? What e-mail tips can you offer? More than I should. I think it’s about two hours every two days. I decided to stop answering e-mail daily and to do it once every two days because I used to lose too much time with e-mail. Most of it is a waste, anyway. A good tip would be to shift-delete spam. Of course there are important e-mails that need urgent atten- tion, and I answer them at any hour of day or night. How do you manage your “to-do” lists? Do you use any special software to help you out? I write my ongoing objectives on a piece of paper. I don’t use software. How much time does it take to keep your sites updated? Unfortunately I don’t have time to keep them updated very well. Many of them are outdated and I prefer to focus only on the ones that get good traffic and generate income. How much time do you devote to SEO and/or social networking in order to drive more traffic to your sites? I do only SEO. I’mnot good about social networking and I prefer to do what I know best. I think SEO is the part of work taking me the most time. It is the core of my business model. If someone were visiting you, what’s the one place you’d definitely take them to see? It depends on the person visiting, but if itwas a youngperson fromabroad Iwould definitely show him/her the best clubs in Bucharest. Everyone is impressed there. What’s your favorite vacation spot? I try to travel to new destinations whenever I have the opportunity because I want to see as many places as possible. So far, the best place I’ve been to in my life is without a doubt the Seychelles. Everyone should go there at least once. What’s your all-time favorite movie? The 2008 movie Gomorra , directed by Matteo Garrone. I like the realism of it, something you’ll never get from a Hollywood movie. If you could invite any five people, living or dead, to dinner, who would they be? One would be enough, if he would be willing to answer all my ques- tions: Matt Cutts! 49 GPWA Affiliate Interview Series