GPWA Times Magazine - Issue 25 - June 2013

When it comes to affiliate programs, the key thing is that the operator is a profit- able one or it doesn’t matter how many bells and whistles a program has. How- ever, it tends to be the case that the most profitable bookies have the best report- ing software and the tracking is usually spot on. You’ve said that when it comes to choosing programs you prefer dealing with “family-run” companies (you men- tion bet365 as an example) rather than those that are publicly traded. Why do you feel this way? It sometimes feels you are on safer ground with operators that are privately owned, especially as bespoke promotions can often be agreed to at the drop of a hat rather than having to go through several different channels for ap- proval. However, I value any program that can help me deliver results. You posted last fall that you once had a player bet £50,000 on a soccer game. Did you knowwhomhe’d bet on, and did you watch the game? What’s it like to ride through the swings of high-rolling players when you’re on a revenue share deal? The person who lost £50,000 on a football match I did not know about until the following morning. The bookmaker involved would not divulge any informa- tion about who it was. On the flip side, I have also had players win £300,000, £150,000 and more recently a punter who placed a £2 lucky 31, had 5/5 winners and won £125,000. If you had to pick five keys to success as an affiliate, what would they be? 1. Be a risk taker – Being a guy who liked a gamble I took a few risks when I started. I used my credit cards to pay for my Ad- Words account and did not know how I was going to pay it back. 2. Determination – Don’t give up. Nothing in life is easy; if you want it bad enough you will get it. 3. Stamina – Keep going. 4. Hard work – Keep adding more content to the site. Research more and more at sites like GPWA. 5. Dare to dream – Have aspirations. I re- member staying in a five-star hotel for the first time in 2000 and saying to my- self, “I want more of this and could get used to this.” I wanted a better car and house. I told myself that from today I would change my perspective. What prompted you to join the GPWA? How has it helped you? Knowledge is everything and you never stop learning whatever job you do. The GPWA is an excellent resource; members are full of ideas and tips which I have implement- ed and had success with. Thank you, GPWA members! What do you like about the industry? Being involved in a business I am pas- sionate about and in which I have a genu- ine interest. There is also the ability to work at the pace I want to and to build something that I can be proud of. Being able to earn enough money to provide for my family and help friends and others. Giving back to those who have helped me and my business by supporting race- tracks and football grounds. Raising money for local charities. If you could change one thing about the industry, what would it be? More trans- parency from some merchants. What surprised you most about the in- dustry? The wide variety of different peo- ple in the business, young and old, from 16-year-old dropout to college graduate. Anyone can be successful in this business if they have the desire and want to do well. What do your family and friends think of your work as an affiliate? Most of my friends and family have seen what success being an affiliate has brought to me both in terms of money and being a better per- son. When asked what I do for a living I never really know what to say! How long do you give yourself for an- swering e-mail? What e-mail tips can you offer? Admin and time management are not my best features as I am a bit too laid back. I always try to reply in a timely 51 GPWA Affiliate Interview Series