GPWA Times Magazine - Issue 26 - October 2013

What do you like about the industry? I feel that I can change something and make it more transparent. When I was just starting, people laughed at my idea to make an honest rating of bookmakers. Now, everyone thinks differently. That’s what I like. If you could change one thing about the industry, what would it be? In terms of Russia I’d like to change how the govern- ment treats the industry in whole. Like all unpopular governments this one is also using populist moves like: “Gambling harms? Then ban it. What? Tax money? We’ve got gas and oil, we don’t need tax money from gambling.” Does this kind of politics solve gambling addiction prob- lems? Of course not. But it makes them look like they want to solve it. What do your family and friends think of your work as an affiliate? I never asked them about that. I think everyone is happy. . . . Do you gamble online? If so, what do you play? I used to, but now it has be- come kind of boring. I almost fell asleep at the blackjack table in a casino in Amster- dam. I always place a bet when I attend a football game, though. How long do you give yourself for an- swering e-mail? I answer as soon I see it. What e-mail tips can you offer? You have to be in the middle, not too short and not too long, in order to get the wanted attention. How do you manage your “to-do” lists? Do you use any special software to help you out? I use iPhone reminders as a ba- sic tool and Evernote for more compli- cated tasks. How much time do you devote to SEO and/or social networking in order to drive more traffic to your site? We con- centrate more on producing interesting content and publishing news in time, so people like it and link to it. We do have a full-time social media manager on our team who takes care of our Twitter, Facebook and (that’s Russian Facebook). What’s the most difficult thing about running your site? Getting the right techies! They either are too expensive or too slow. What’s the best thing about running your site? You never stop; there’s always new and interesting stuff to make. If someone were visiting you, what’s the one place you’d definitely take them to see? Can’t imagine anything special. I don’t like crowded cities like Moscow. When you need to get as far away from work as possible, where do you go? I ride a bicycle in a nearby park. It’s relax- ing and healthy. I enjoy my work so far; I don’t feel the need to get too far from it. What’s your favorite vacation spot? Rome, for the culture. What’s your all-time favorite movie? No Country for Old Men , because of the mixed emotions that this movie brings up. You want to go outside and smoke after you watch it, even if you have quit smok- ing for several years. If you could invite any five people, living or dead, to dinner, who would they be? Matt Cutts – ha ha, I’m kidding! Honestly, I don’t know. I’ll think about that later. If you were one of the last two people on the planet, who would you want the other person to be? My wife. What are three things that nobody knows about you? If you mean society at large, hardly anyone knows anything about me. And if you mean my environment, every- one knows everything about me. I’m not a secret person. Paruyr with his wife, Marina. 51 GPWA Affiliate Interview Series