GPWA Times Magazine - Issue 27 - February 2014

Thirty-two nations, one dream: The World Cup title. When the 2014 World Cup gets underway in Brazil this June, each of the 32 teams competing will be dreaming of hoisting the trophy at the end of the tournament on July 13. Most teams are long shots; host Brazil is the favorite at 3/1, according to William Hill. But regardless of the outcome, the real winners this year are likely to be online sportsbooks. Once every four years, sportsbooks enjoy a lavish feast of new depositors looking to back their national team during soccer’s biggest tournament. In our cover story package for this issue, GPWA Senior Editor Aaron Todd explores what affiliates should consider when sending inexperienced punters to a sportsbook, while Paul Reilly outlines the top-five SEO mistakes affiliates should avoid making when preparing for the World Cup. Thirty-two nations, one dream: The World Cup title. When the 2014 World Cup gets underway in Brazil this June, each of the 32 teams competing will be dreaming of hoisting the trophy at the end of the tournament on July 13. Most teams are long shots; host Brazil is the favorite at 3/1, a cording to William Hill. But regardle s of the outcome, the real winners this year are lik ly to be online sportsbooks. Once every four years, sportsbooks enjoy a lavish feast of new depositors looking to back their national team during the world’s biggest football (soccer) tournament. In our cover story package for this issue, GPWA Senior Editor Aaron Todd xplores what affiliates should consider when sending inex eri nced punter to sportsbook, while Paul R illy outlines the top-five SEO mistakes affiliates should avoid making when preparing for the World Cup. ONANZA 41 Brazilian bonanza