GPWA Times Magazine - Issue 27 - February 2014

What do your family and friends think of your work as an affiliate? They believe I deal with a special sector which demands quite a lot of working hours. Do you gamble online? If so, what do you play? I usually gamble on sports, mostly football and tennis. I also join pok- er tournaments quite often. How long do you give yourself for an- swering e-mail? What e-mail tips can you offer? The time needed for answer- ing e-mail on an everyday basis is consid- erable. One has to be pretty prudent as far as each e-mail’s style and content are concerned and to always take into consid- eration the person to whom an e-mail is addressed, a reader or a manager. How do you manage your “to-do” lists? Do you use any special software to help you out? Apart from Excel, which helps to organize oneself and to save numbers, a piece of paper and a pen are usually nec- essary to make notes of things that come to mind throughout the day. You’ve posted that you use social media – especially Facebook – a lot. Is that still the case? Howmuch traffic do you drive to your site through social networking compared to traditional SEO? Social media are quite important in our field. We have already surpassed 15,000 fans on Facebook and the list goes on. About 10 percent of our site’s visitors come from social media. This percentage is certainly lower than its counterpart for those com- ing from search engines. Nevertheless we estimate that the potential of social media will increase in the future. What’s the most difficult thing about running your site? Time availability. There are a lot of things that have to be done simultaneously and there’s never enough time. What’s the best thing about running your site? The fact that we are self-con- tained. Every member of our team works on equal terms; there are no bosses. Our group is characterized by lively team spir- it and what we call in Greek “ filotimo, ” which signifies a keen sense of decency and social virtue; it’s so hard for me to translate this word into another language. If someone were visiting you, what’s the one place you’d definitely take them to see? If someone were to visit me, I would definitely take them to see the Parthenon in Athens. The specific monument dra- matically reflects the importance of the ancient Greek civilization 2,500 years ago. When you need to get as far away from work as possible, where do you go? I take a walk along Thessaloniki Bay and head toward its port. What’s your favorite vacation spot? Every single one of the Greek islands. Everyone has to visit the Greek islands. What’s your all-time favorite movie? Seven . I find that movie exciting. If you could invite any five people, liv- ing or dead, to dinner, who would they be? Plato, Aristotle, Alexander the Great, Mahatma Gandhi and Steve Jobs. What are three things that nobody knows about you? We all have secrets to be left unrevealed! 57 GPWA Affiliate Interview Series