GPWA Times Magazine - Issue 27 - February 2014

general business we are often in conversa- tions about what we are working on and sharing ideas and information. We do have a water cooler, actually, but we call it the “water hole.” And yes, you will find in-depth conversations about fantasy football and previous nights out or upcoming ones. As a relatively young team there is rarely a lack of conversation and positive atmo- sphere and with this comes enthusiasm and passion for all matters related to the work that we do (and love), so there is al- ways plenty to talk about. What do you know about the industry now that you wish you’d known when you first started? An obvious answer but I would have liked to have known every- thing I know now back then. Having an idea on where markets were going, what offers would work best, certain creatives to use and from my position all the af- filiates I could possibly work with would have been great. We do work in a fast-paced industry, so it’s always about reacting as quickly as you can. How do you ensure that payments are sent out on time? We have a dedicated payments team that ensures our pay- ments are always dealt with effectively, and we have multiple payment options to ensure affiliates can receive their commis- sion in a convenient way for them. Where do you think the industrywill be in five years? I would like to see all the gam- bling products we know and have watched evolve over the past few years take anoth- er step forward. Sports in particular have seen the importance of in-play betting and then quickly after we have seen a need for live streaming. It’s hard to say what will play a part in the next five years but as the profile of gambling continues to be raised we could find ourselves in an “anything can happen” position, which would be ex- citing for all involved. When youwere inschool at Staffordshire University, did you ever think you’d be working in the online gambling indus- try? I really didn’t. My first role outside of university was working for the Royal Bank of Scotland (RBS) in the Global Banking and Treasury Reserve. However, I have al- ways had a passion for sport and market- ing so was able to apply key skills I learned from my first position and combine them with my true passions and therefore was able to find the perfect role that was suited to me. Have you lived in England your entire life? If work weren’t a limiting factor, where would you choose to live, if you could live anywhere? Yes, I have lived in England my whole life. I think an ideal move abroad for me would have to be Los Angeles or Melbourne/Sydney, Australia. The reason for this is largely down to food. I am a particularly fussy eater and these countries at least offer food that I know I will enjoy. Plus the locations themselves are awesome! I would lean toward LA as I have visited there before and it was amaz- ing and the lifestyle suits. Then again I’m not surewhowouldn’t be happy out there!? If someone from out of town were to visit you, where is the one place you would have to take them? Although there is an abundance of options in Stoke it would have to be a small venture out of the center to Alton Towers. Having a huge theme park on our doorstep is a massive perk so this would have to be the destina- tion of choice. Rumor has it you’ve run a race or two against Mo Farah. How did that turn out for you? How much fun is it to watch someone you used to compete against win gold medals at the Olympics – in your home country, no less? I certainly did. I used to be pretty handy at middle- and long-distance running and compet- ed from the age of 10 until around 24. Although I did compete for my university I think it was around this time that my pri- orities started shifting and I started look- ing elsewhere for sporting challenges. To be honest I am pretty competitive, so although I wish it had been me collecting the gold, it is a great story for me to tell and a fantastic result for the GB team. Do you still run? What’s your favorite distance? Have you ever run a mara- thon, or do you plan to in the future? I do still run but only to keep fit as I tie it with the gym. My favorite distance is around two to three miles. Towards the end of my athlet- ics career I focused on the 3000m steeple chase, which is just under two miles, as any longer distance was too difficult to compete in competitively unless I trained every day. These days the shorter the better! I would like to run a marathon but I am certainly in no hurry just yet. Maybe in the next five years as I am quite keen on tick- ing this off my list. What is your favorite movie? Without Limits . This is a film about an ath- lete called Steve Prefontaine. He was American and a high-caliber athlete. Also, Nike was founded during the time the film takes place, and it also references a few other cool things. I can’t say any more as it may ruin the film for anybody who has not watched it, but it is based on a true story and was a truly inspirational film for me, especially when I was competing. If you had a theme song, what would it be? “Play Hard,” by David Guetta, featur- ing vocals from Ne-Yo and Akon. It uses the melody of the huge tune “Better Off Alone,” by Alice DeeJay, which was one of my all-time favorite songs as a kid. This tune would get me fired up for anything. If we picked up your iPod and pressed play, what song would be playing? I can pretty much guarantee it will be a dance or house track as that’s pretty much all I listen to. A track that I do listen to a lot though is Duke Dumont’s “The Giver.” This is such a good track and it’s not get- ting old for me. If you could go anywhere on vacation, where would you go? I’ve been on plenty of beach holidays, party holidays and even a few U.K. breaks but I think I would go for an experience holiday given the choice. So perhaps a safari combined with a lux- ury resort. Something different like this would be an amazing holiday. If I had the money to go and do this now I would be looking in more detail, but as it is, I will be heading to Vegas in 2014 to fully ex- perience the nightlife when I attend my friend’s stag party. If you could have dinner with three other people, living or dead, who would they be? Alan Garner (Zach Galifianakis) from The Hangover films, Mollie King from The Saturdays and Michael Scott (Steve Carell) from the U.S. version of The Office . This has to be a recipe for a pretty enter- taining dinner! AFFILIATE MANAGER INTERVIEW SERIES Affiliate Manager Interview Series